iPhone 4 world's thinnest Phone, not Samsung Galaxy S II

The UK's Advertising Standards Authority has ruled that Apple, not Samsung, has the world's thinnest smartphone.

Apple's iPhone 4--not the Samsung Galaxy S II--is indeed the world's thinnest smartphone, the UK's Advertising Standards Authority (ASA) has ruled. Apple's claims to the slimmest smartphone in the world were challenged by one complaint that Samsung's Galaxy S II Android smartphone is actually thinner.

It's all in the technicalities: at its thinnest point, the Samsung Galaxy S II is 8.71 mm, which is slimmer than the iPhone 4's uniform depth of 9.3 mm. If you look at the issue from this point of view, then Samsung should be able to claim it has the skinniest smartphone.

Apple has however countered this methodology and told to the ASA "consumers would not be interested in the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could fit into a pocket or a purse." Apple correctly pointed out that the Galaxy S II has bulges at the top (for camera lens) and bottom (speaker, antenna) of the phone.

If the bulges are taken in consideration for the thickness, the Galaxy S II measures 9.91 mm, which is thicker than the iPhone 4 (9.3 mm) - despite the S II being thinner on average than the iPhone 4.

The ASA sided with Apple's measurement methodology and said: "Because the iPhone 4's thickest point was thinner than the thickest point of the Samsung Galaxy S II we concluded that the claim 'the world's thinnest smartphone' was not misleading."

The ASA also has had another interesting ruling last month, TechCrunch noted, when it banned Motorola from calling its Atrix smartphone the world's most powerful smartphone, as two Samsung users complained it was misleading. The authority ruled the Samsung Galaxy S II could make the claim instead, due to its dual-core 1.2GHz processor, versus a dual-core 1GHz processor on the Atrix.

Follow Daniel Ionescu and Today @ PCWorld on Twitter

2015 State of The IT Channel Survey : IT'S TIME!!! Fill in this year's State of the IT Channel Survey and be in the running to win great prizes. CLICK HERE

Join the ARN newsletter!

Error: Please check your email address.

Tags Applesamsungconsumer electronicssmartphonesSamsung ElectronicsiPhonePhonesiphone 4

More about AppleASAGalaxyHewlett-Packard AustraliaHPMotorolaSamsung

ARN Directory | Distributors relevant to this article

ARN Directory | Vendors relevant to this article

Show Comments
 

Latest News

Apr 24
Technology investment in SMEs set to escalate in 2015: Robert Half
Apr 24
Bulletproof increases focus on southern region in Australia with new senior hire
Apr 24
Hackers exploit Magento e-commerce vulnerability
Apr 24
EXCLUSIVE: Huawei and iCITA - a partnership cemented in the datacentre
More News
27 Apr
Disruptocon
27 Apr
Disruptocon
28 Apr
ESET Launch: Perth
28 Apr
Modern Customer Service Summit
View all events