Study: Smartphones are making serious inroads in Australia

Australians love their smartphones and are increasingly harnessinig the power of the Internet to influence their decisions, a Google survey has found.

Carried out in association with IPSOS Research, Google’s Australia Mobile Smartphone Consumer Study found that despite their relatively short time in the market, 37 per cent of Australians already own and use a smartphone, with this number expected to grow more than 50 per cent at the end of the year.

The study discovered 71 per cent of Australians use their smartphone to browse the Internet, 75 percent use a search engine, and 31 per cent watch videos.

Smartphones also had a positive effect on eCommerce in Australia, with 26 per cent of users having made a purchase on their smartphone.

Online payment system, PayPal, was the preferred choice for payment for 56 per cent of users, with credit card payments following closely behind with 49 per cent.

The robustness of smartphone app stores seems to have also won Australian consumers over, with 42 per cent downloading paid apps.

Outside the realm of online shopping, smartphones have also had an effect on the way consumers interact with regular, brick-and-mortal business. It indicated 44 per cent of users undertaking local searches every day and 80 per cent of local information seekers having researched out a local business after a mobile search.

Out of those information seekers, 49 per cent end up calling a business, 45 per cent visit a business and 34 per cent make a purchase.

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