SAP launches SAP Business ByDesign in Australia

Enterprise software vendor, SAP Australia, has launched its business management solution, SAP Business ByDesign, in Australia.

Australian enterprises and domestic subsidiaries of multinational corporations running SAP will now have access to the software-as-a-service (SaaS) solution, which businesses can use to manage all of their key business functions, such as finance, human resources, customer relationship management (CRM), and supply chain.

In a presentation by SAP Business ByDesign ANZ partner manager, Tim Wilkes, several positive trends in the industry were identified that will support the entry of SAP Business ByDesign in Australia, such as SaaS revenue expected to grow by five times compared to traditional packaged software.

Acknowledging that companies such as Google have made consumers expect software services that are fast and responsive, SAP Business ByDesign has been designed to provide a smooth and user friendly experience via Web browsers and mobile devices.

Also taking a note from Facebook, the user experience in SAP Business ByDesign can also be personalised to match the needs of users, with messages and notifications viewable and accessible much in the same way as on the popular social networking site.

Tabs located at the bottom of the user interface allows easy access and navigation of data, which has been popularised recently with browsers such as Google Chrome and Mozilla Firefox.

Other design interface innovations include searching and organising data by dragging and dropping search terms and a virtual post-it note tool throughout the system, as well as a robust support function consisting of an imbedded help centre and built-in, live help desk.

The imbedded native search function was also highlighted as a strength of SAP Business ByDesign, with Wilkes comparing SAP’s implementation of the search function in its business management solution to “what Google did for search”.

SAP Business ByDesign will use SAP’s datacentre in Germany, and while there currently are no plans for an Australian dat centre, which is required from a vendor interested in soliciting Government clients, the possibility of one in the future was not ruled out by Wilkes.

SAP is aiming to sign up about 1000 customers worldwide to SAP Business ByDesign by the end of the year. Initial adopters of the service are expected to be announced by SAP in the coming weeks.

With an estimated 85,000 SMBs in Australia, Wilkes said that SAP will be “targeting them all” with SAP Business ByDesign.

Local pricing for SAP Business ByDesign starts from $11 per user/month for self-service and simple data entry through to $197 per user/month for full access to the complete suite, with numerous options available in between.

To ensure the smooth deployment of SAP Business ByDesign in Australia, SAP Australia recently appointed Philip Lee as its SAP Business ByDesign ANZ partner manager.

Lee’s experience at Microsoft in England as a Dynamics Partner Specialist is expected to help with building up partner networks for SAP Business ByDesign in Australia.

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