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Acronis entices the channel with new VMware-focused campaign

Promotions and incentives to build appeal for VMware’s virtualisation platform

Disaster recovery and data protection solutions provider, Acronis, has initiated a channel partner campaign to enable its resellers to penetrate the small business virtualisation market.

As part of the campaign, Acronis will offer marketing promotions and incentives, such as increased margins for VMware projects, targeted at small businesses that are thinking of migrating their data to a virtualised environment. “Every company needs high availability and disaster recovery capabilities, no matter how large or small,” Acronis Pacific general manager, Karl Sice, said.

“By creating a dedicated campaign, we have built a financially attractive proposition that can accelerate our channel partners’ business.”

Channel partners who have not yet taken advantage of the latest version of Acronis’ backup and disaster recovery software, Acronis Backup & Recovery 11, or VMware’s virtualisation and cloud infrastructure offerings, such as VMware vSphere, are expected to reap the largest benefits from the campaign.

“Small businesses are rapidly embracing virtualisation as they look for ways to manage their IT infrastructure and critical business information in a cost-effective way,” said VMware global partner strategy and operations vice president, Doug Smith, said.

“VMware has partnered with Acronis to provide small business customers with the tools, products and expertise needed to adopt virtualisation and move along on the journey to cloud computing.”

Acronis’ Australia and New Zealand campaign will run from July 1 to September 30.

The company is also actively looking to enlist more VMware resellers in Q3 in AN/Z, so any resellers requiring more information about this initiative are encouraged to contact their local Acronis distributor.

Acronis recently launched a new channel partner program worldwide to strengthen its position in the channel while virtualisation vendor, VMware, provided partners with access to specialist architects to assist in their service practices.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Acronis, VMware
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