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Fujitsu targets ISVs with global cloud platform

The IT service provider wants to recruit ISVs into its cloud platform so they deliver their applications in SaaS form

Fujitsu will launch a new program for its cloud computing business specifically to target the independent software vendor (ISV) channel.

The IT services firm launched its local cloud and global cloud platforms in Australia earlier in the year. Fujitsu counts Toyota and Surf Live Saving as its cloud customers.

Last month, it nabbed a multi-million dollar contract to deliver collaborative software-as-a-service (SaaS) to Westpac.

Fujitsu’s global cloud is a standardised platform available in six countries around the world. It is been touted as a flexible option for ISVs to take their softwares and distribute them to clients through the cloud.

“We see huge opportunities in having a channel for ISVs,” Fujitsu cloud group executive director, Cameron McNaught, said. “In the past ISVs used client-sever models or CDs to deliver their software.

“We have deliberately built this platform to allow ISVs to come on, partner with us and turn their applications into SaaS offerings to deliver that to their user-base.”

ISVs are inherently cost-conscious and Fujitsu’s global cloud platform gives them a low-cost infrastructure platform with easy real-time provisioning, he said.

The fact services remain in Australia is important for the ISVs’ application response time and performance. Data being stored locally is also a perk.

One of the defining features of the platform is the Cloud Catalogue Manager, software which allows ISVs to take their products and turn them into multi-tenanted SaaS applications without the need to rewrite the application to suit the platform. This can reduce set-up time to 1-3 weeks.

Fujitsu is currently running a pilot program to test ISVs on the global cloud platform. So far there have been five participants in the trial and the IT service provider is ready to launch the program commercially.

The new program is expected to be launched soon.

McNaught estimated there are around 3500 ISVs in Australia and a number of them are looking at ways to move into the cloud.

“Most SaaS providers today are new businesses that started up on SaaS and didn’t have a traditional business they want to move,” he said. “Now the traditional guys are looking at how they can move.

Over the past six months, confidence in the cloud has swelled from enterprise right down to SMBs, McNaught said. Fujitsu is confident a number of ISVs will jump on-board its cloud platforms in the next few months.

“We see the value we can offer is not just in the platform and technology,” McNaught said. “We can offer a broad market access to ISVs as well.”

Since Fujitsu’s global cloud platform is standardised, ISVs also have the option to deploy their software in other countries.

So far, the platform is available in Australia, Japan, Singapore, Germany, UK and the US.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: ecruit, Fujitsu, Fujitsu Australia, Toyota, Westpac, Westpac
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