Android will rule business, according to Samsung enterprise business development manager, Javier Santamarta.
Santamarta told the Sybase Summit 2011 in Sydney that Samsung expected tablet unit sales to triple in 2011.
While consumer tablet sales will continue to amount for the majority of revenue, Santamarta emphasised that business tablet sales will grow faster than consumer sales, with sim-enabled units to acquire the majority of the market
While business users tend to use tablets for work and utility functions, and regular consumers use them for socialising and entertainment, Samsung’s upcoming Galaxy Tab tablets based on the Android 3.1 Honeycomb architecture are poised to make further inroads in both markets when they are launched in June.
The new tablets by Samsung will feature a thinner design and USB connectivity, with 3D street view with GPS and email accessibility elevating the mobile device’s usability to almost the same level as a regular PC.
Santamarta spoke at length about Samsung’s successful partnership with Google’s Android platform, which has been forecast to take 35 per cent of the tablet market in 2011 and to form an install base of 103 million units by 2012.
The open nature of Android was highlighted as one of the key characteristics enabling Samsung to meet the ever increasing demands of consumers and enterprises.
With activations of Android devices reaching 500,000 per day and hitting a 37 per cent market share in April, Samsung hopes that its tablets will continue to expand the smart mobile device market and lead the 4G network evolution.