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Apple sales to enterprise increase by 66 per cent

Significant inroads made by Mac sales to corporate clients

While the overall PC market only posted a growth of just 4.5 per cent in the enterprise, Mac sales grew a massive 66 per cent during Apple's last fiscal quarter, according to AppleInsider.

Mac sales have now reached an estimated three percent of total PC business sales, continuing an improving trend that started four quarters ago and is the highest total for Apple since the second quarter of 1997.

Mac shipments in the very large business category grew 94.7 per cent, 75.5 per cent in large businesses, 58.1 per cent in medium businesses, and 90.4 per cent in small businesses.

All of these totals have greatly surpassed the growth in the overall PC market, helping Apple to outpace its already tremendous growth in the consumer market.

"Notwithstanding its premium prices compared with Windows PCs, the Mac should continue to grow faster than the PC market, propelled by the halo effects now emanating from the iPod, iPhone and iPad along with the international rollout of Apple Stores," Needham & Company analyst, Charlie Wolf, said.

Apple’s newfound success in enterprise is a stark contrast to a few years ago, when Mac sales in the enterprise stagnated even as the platform was gaining popularity with consumers between 2007 and 2009.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Apple

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