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Oki adds Bluechip Infotech as national distributor

Mutually departs with Ingram Micro

Distributor, Bluechip Infotech is stepping up its efforts in the print market through a new vendor relationship with print vendor, Oki.

The new relationship comes as Oki mutually departs with Ingram Micro.

Oki marketing manager, Chris Thorley, said it was mutual decision between the two companies and it has started to wind down its relationship with Ingram.

Bluechip was selected on the grounds of its go-to-market offering and channel strengths such as its reach into VAR, education, managed service providers (MSP) and SMB market segments.

“Bluechip provide an ideal fit for OKI as the markets we target are closely aligned and subsequently our resources are too” Oki national sales manager, Greg Mikaelian, said. “In addition to their strong presence in the eastern states, Bluechip also provide us with a foothold into both South Australia and Western Australia markets.”

Bluechip managing director, Johnson Hsiung, said Oki was good fit within its vendor line-up, because it currently doesn’t have a printer vendor.

“Oki’s line up is targeted at the SME market, and the markets they want to get into is inline with our direction,” Hsiung said. “We’ve been doing some training over the last few weeks with Oki, and it will take some time to take off.”

Including Bluechip, other Oki distributors are Alloys, Synnex and XiT.

More to follow.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Alloys, ARN, Bluechip, Bluechip Infotech, Infotech, Ingram Micro, Ingram Micro Australia , OKI, Synnex, Synnex Australia
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Comments

1

Karen

Fri 06/05/2011 - 14:14

But isn't most Oki business direct now?

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