Social media: get on board, says strategist

Claims the consumer has a louder voice than the brand

With social media growing rapidly in today’s world, now is the time to start integrating it into enterprise communications, solutions and strategies, according to technology market strategist, Ken Rutkowski.

Research suggests that 70 per cent of consumers want to interact with social media, while only 30 per cent of companies are ready for it in terms of strategies, policies and processes.

Rutkowski said the key strategy to survive in the social world and build an interactive brand is to monitor the media.

“If you don’t identify your masses and work with them, they will be like a weed and destroy your brand,” he said.

With a social media tracking solution now available, companies can trace their consumer activities and research about who they are dealing with.

“If you are in a bricks and mortar environment, you should be focusing on the Four Ms – movement, management, measurement and modernisation,” Rutkowski said.

Companies utilising such a strategy are those that pop up everywhere.

Recently, market leader, Google took the first step to incorporate social networking into its company focus.

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Comments

Michael Green @iGo2Group

1

Conversations are taking place today all over the social web that impact your business – whether you are a large commercial Enterprise, a government department responsible for executing policy and programs, a Small or Medium business trying to grow your business; or a Not for Profit organisation perhaps trying to influence government policy.

Any and all of these organisations today must have a ‘Listening’ capability – the ability to ‘hear’ these conversations on the social web and in turn be able to analyse the resultant data to understand the impact of those conversations on sales, service, marketing, product development, policy formulation, policy execution and to understand the behavior and impact of customers, citizens, influencers and other conversations on your actions.

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