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Alloys restructure sales division

The distributor has split its business into two segments: printing & imaging and integrated technology.

Alloys has split its sales division up into two categories: printing & imaging and integrated technology.

The distributor has been heavily involved in the printing market but wanted to expand the integrated technology business which includes IP surveillance, networking and home automation.

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“We’ve created two sales divisions to really make sure we make a stand in the two markets we play in,” Alloys CEO, Paul Harman, said.

Alloys also wanted to take this opportunity to ramp up its efforts in the printing and imaging space.

“We haven’t really been promoting our strength in printing and imaging for some time,” Harman said. “This year we will be able really represent ourselves again as the place for resellers to turn to for solutions, advice and demonstration.”

“In 2011 we will be a bigger business in printing and imaging than we will be in integrated technology.”

But Alloys expects integrated technology, especially IP surveillance, to be pulling in the big bucks in the long term. As surveillance moves on from analogue to IP-based systems, there will be more opportunity for resellers in the coming years.

IP surveillance also now more IT driven and demands additional hardware requirements such as networking and storage.

“Traditionally, IP surveillance is taken as a single focus market so what we are doing now is taking a holistic sales approach,” Harman said. “We are considering all those technology as a one-time modular sale so we can tell resellers what kind of products can be connected to boost incremental sales opportunity.”

Alloys has around 2000 active resellers.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

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