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Transition banking on a big year for UC

The second biggest growth opportunity after virtualisation for 2011, vendor partner claims

Boutique distributor, Transition Systems, is gearing up for a strong 2011 on the back of market trends that will directly benefit its stable of vendors.

Transition’s business model largely focuses on unified communications, and its vendor partners include Motorola, Silver Peak, Infoblox, Vaddio and Polycom.

In a presentation at the Transition 11 partner conference, Polycom country manager, Michael Chetner, claimed unified communications is expected to be the second biggest business growth opportunity in the IT market, behind virtualisation/ the cloud.

This opportunity is based on a number of factors, not least of which the NBN, and investments in the likes of education and e-health, Chetner said.

To help partners take advantage of these expected opportunities, Transition Systems is upping the ante of investment around its value-adding capabilities and partner enablement programs, Transition country manager, Michael Beesley, said at the conference keynote.

“Our motto is ‘providing hardware to solutions to your customer’s current and future needs',” Beesley said.

“We’ve invested into our salespeople, and we’ve actively recruited and made investments into our technical staff that are available to our partners. We also have our Transition System Services Program that acts on four pillars – engage, ensure, enrich and enable.”

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Infoblox, Motorola, Polycom, Silver Peak, Vaddio
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Tags: infoblox, Motorola, polycom, Silver Peak, transition systems, Transition System Services Program, unified communications, Vaddio
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