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Laser and Ingram Micro cut ties

Supplier consolidates distribution model; full range covered

Laser Corporation and Ingram Micro have mutually agreed to cut ties.

Laser has subsequently pledged its continued partnership with Synnex in a bid to streamline service and supply.

The IT and consumer electronics accessories supplier has consolidated its distribution model, opting to solely work with Synnex as its national distributor to covers its entire product range including PC and AV accessories, precision gaming accessories, Navig8r GPS devices and Navm8 GPS accessories.

“Laser is pleased to carry on its partnership with Synnex for distribution of our complete range of IT and CE accessories,” Laser managing director, Chris Lau, said in a statement.

“Laser’s approach and growth strategy is aligned with the way Synnex conducts its business and with extensive experience in the Australian IT industry, we are confident that Synnex will continue to deliver quality service to Laser resellers.”

Synnex Australia CEO, Kee Ong, said the company will focus on delivering Laser products through to retailers and resellers – a move that further expands its reach into the consumer electronics market.

“Synnex is committed to high level customer relationship management and we are thrilled to continue handling distribution for Laser nationally,” Ong said.

He added Laser offered a “value alternative to the premium brands.”

Synnex has appointed a dedicated product manager to concentrate exclusively on Laser.

Ingram Micro was contacted for comment but has yet to reply at the time of going to press.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Ingram Micro, Ingram Micro Australia , Laser, Synnex, Synnex Australia
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Tags: Chris Lau, Ingram Micro, Kee Ong, laser Corporation, Navig8r, Navm8, PC accessories, Synnex
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