Menu
Plan now or be an NBN "dinosaur", AIIA tells businesses

Plan now or be an NBN "dinosaur", AIIA tells businesses

According to AIIA businesses should act now to future-proof revenue and ensure competitiveness in the new digital economy being planned

Australia's peak technology industry representative body has told Australian businesses to start preparing for the onset of the National Broadband Network (NBN) or risk being left behind.

This is in the wake of the release of NBN Co's business plan outlining the next several decades' work ahead for the project.

The plan reveals that no less than 1.7 million premises will be connected up to the NBN over the next three years, with the majority receiving fibre, as opposed to satellite or wireless broadband.

According to the Australian Information Industry Association (AIIA), which represents technology giants like IBM and Microsoft, as well as smaller local players, businesses should act now to future-proof revenue and ensure competitiveness in the new digital economy being planned.

“With this plan on the ground we can begin the serious work of establishing an environment that will deliver the benefits promised by world-class broadband infrastructure," AIIA chief executive Ian Birks, said in a statement. "Those benefits will be driven by growth in every sector of the economy."

The AIIA claimed there were "immediate returns on offer" for every business that would only become more powerful with ubiquitous high-speed broadband.

"On the other hand, businesses that delay risk becoming dinosaurs in a digital age," AIIA said.

The AIIA was also pleased to see what it said was a commitment to equal pricing for regional and metro areas in the NBN Co business plan, and it noted the 70 percent NBN take-up estimate was a good target.

“A key value of ubiquitous broadband will be achieving critical mass – having whole communities connected and using the infrastructure. This in turn, drives momentum, innovation and demand for smart applications that will benefit both communities and the economy,” said Birks.

Prime Minister Julia Gillard and Communications Minister Stephen Conroy emphasised the business plan projected the NBN was financially viable in its own right, without taking into account any ancillary productivity benefits to the economy.

Birks acknowledged this and said it needed to be clear that economic growth was the rationale which supported building the NBN. “It’s about making more money for business. An effective digital economy in Australia will depend on our ability to innovate and create new opportunities through new business models, applications and technologies," he said.

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Prime Minister Julia Gillardnbn coNational Broadband Network (NBN)ian birksAustralian Information Industry Association (AIIA)Senator Stephen Conroy

Upcoming

Slideshows

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

Nutanix recently held its customer and channel event, .NEXT, in Sydney. The event, held at the Sheraton on the Park saw attendance from more than 150 channel and technology partners and customers. It was the first in a series of events Nutanix is holding in A/NZ in August and September, the objective of which is to brief partners and customers on “what’s next” in the design and management of datacentre technology.

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)
IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

Some of the sponsors of ARN's inaugural EDGE 2015 event got together at the ARN office for a debrieef of the event. Over some drinks and cheese, these attendees got an update on some key statistics that arose from the EDGE event and discussed potential topics and improvements that can be made at next year's event.

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)
IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

ARN hosted a distributor roundtable at Cafe Del Mar in Sydney, at which attendees and their partners discussed the changing role of the traditional IT distributor. They spoke about the challenges of digital disruption, the blurring lines of the channel in the age of digital transformation, and examined the ever-evolving business models. This roundtable was sponsored by Distribution Central, Exclusive Networks, Rhipe, and Hemisphere Technologies. Photos by ARN Editorial Director, Mike Gee.

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments