Vendor Awards: Best Emerging Technology Initiative of the Year - Cloud ... EMC

In a year that has been so dominated with discussions around cloud computing, and a year where partners of all walks have been looking to their vendors to help them on this ‘journey,’ it makes sense that the Best Emerging Technology Initiative of the Year would go to a vendor that has been clear and articulate in its cloud message.

That vendor is EMC. In partnership with VMware and Cisco, it has provided a building block (or even vBlock) to the cloud, and has done so with the partner community in mind from the outset.

“Amongst the confusion and changes in the industry, we were the only vendor that stood up to the plate and said ‘our cloud strategy is a partner strategy,’ and that’s why I’m really happy by the recognition by the partner community,” EMC general manager, partners and alliances, David Henderson, said.

“We’ve been in the market for around 18 months with this vision, and we’ve placed just about every bet we’ve got on it, and thankfully if you look at the market shares it’s resonated with the marketplace.”

And Henderson is “damn” sure the success will be repeated next year. EMC had a remarkably successful year with the awards with two wins (this award and Sales Excellence) and a highly commended (Hardware Vendor of the Year), and with cloud going not disappearing in the short term, the partner community can look forward to a number more years of this kind of technology hedging by the storage Goliath.

“If you start to think about the technology that cloud is, there’s a lot of opportunities for refinement and initiative 2010/ 2011 and probably 2012,” Henderson said.

“We’ve only seen the beginning of this trend as a transformational one, and also I think we’ll continue to see a lot of impact on channel partners. “We like to think of ourselves as a little more than a storage company – we like to think of ourselves as in information management. And the management of information, the securing of information and the cloud environment is going to be critical. I think EMC will continue to grow, and if I reflect upon the stock market price in the last six months, then so do most of the investors in the US and Australia – our stock prices have gone through the roof.”

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