East River Software hunts for partners

Systems intelligence software developer, East River Software, is on the hunt for partners.

The software developer is based in Sydney and its products are also manufactured locally. Its software specialises in providing energy and sustainability management. It counts City of Sydney council as its biggest customer.

CEO, Vic Masi, said ideally he would like to have up to five partners on its books.

“We’re trying to be selective in growing the business,” Masi said. “There are three organisations that we’re working with at the moment that are Microsoft partners.

“From our perspective the reason that we’re gaining a lot of traction is that we’re not energy consultants or getting into the energy business, we’re providing a toolset to manage consumer consumption.”

Masi said developing specific products for this market, had opened up a plethora of opportunities beyond traditional system integrator partnerships.

“It’s opening up alliances with non-traditional partnerships. There are traditional system integrator relationships, resellers and so on, but we're also working with organisations that provide infrastructure to energy retailers. So the people that build the power stations, transmission networks and generators,” he said. “Those organisations are keen on what we do. They're seeing us a presentation layer, which then adds value to them.”

Masi said it was also in the process of looking into Microsoft’s Azure cloud offering and how it could capitalise on that.

“We’re going through that process at the moment and are looking at what direction we want to go,” he said.

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