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Australian PC market buoyant

Third quarter results showed a year-on-year increase of 13 per cent in PC units shipped

The Australian PC market is experiencing a boon with 1.3 million units shipped in the third quarter of 2010.

This is a 12 per cent year-on-year increase.

Desktop grew by three per cent as a result of increasing demand for all-in-one devices and Intel Core I series of processors.

The overall market, however, dropped by 10 per cent.

“This result was above our forecast and shows there is still demand for desktops, particularly in the commercial space,” IDC PC market analyst, Amy Cheah, said in a statement. “We also saw notebooks continue to be popular, growing by 19 per cent year-on-year.

“A lot of this was driven by some pretty aggressive pricing by the vendors in the consumer space, led by Acer.”

Mini-notebooks have been sidelined by the increasing popularity of the tablet form factor such as the Apple iPad. Cheah expects this to change as schools gear up to take on more mini-notebooks in the new school year in 2011.

Government tenders for PCs were left hanging in the third quarter due to the Federal Election but IDC senior market analyst, Trevor Clarke, said things will start to kick-off in the coming months.

“We are cautiously optimistic on the coming couple of quarters in both the consumer and commercial markets and expect some of the aggressive pricing we have seen recently to continue with the new models being brought to market heading into the Christmas period,” he said in a statement.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Acer, Apple, IDC, Intel

Comments

1

Trevor Clarke

Sat 23/10/2010 - 09:31

Hi ARNers,

Thanks for the coverage. Just wanted to note on this sentence:

"The overall market, however, dropped by 10 per cent. "

We were referring to a quarter on quarter drop, which was expected considering Q3 is traditionally weaker than Q2 (in the calendar year).

The market did, as you mention, grow year on year by 12%.

http://bit.ly/c24RnO

Cheers,
Trevor Clarke

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