Panasonic releases new products to market with new staff and partnerships

Interactive Whiteboard makes possible 'global classroom' arrangement between Australian and Japanese schools

Panasonic has used the Integrate audio and visual conference to launch a swag of new commercial products.

They range across product lines including digital signage and POS technology, Interactive Whiteboards, and projectors and 3D-enabled plasma TVs.

For the SMB space, it is offering a new high-definition video conferencing solution. Panasonic also announced that, in collaboration with its distributor, IPL, and MyNetPhone, it is releasing a new VoIP solution – the KX0TGP500 range of SIP phones targeted specifically at SOHOs and small businesses.

But it was the Interactive Whiteboard projector and screen that was given the most attention at the launch. Panasonic highlighted a collaborative 'global classroom' arrangement that Cromer Public School in Sydney and Kansai University Elementary School in Osaka, Japan, had arrived at. Using Panasonic's technology, grade three students from both schools would be in continuous contact to enable cultural and language exchange. The students would also share a joint class once per week.

Panasonic director of business systems group, Mark Deere-Jones, said the vendor was also ramping its education efforts to help the technologies gain traction.

“We're running a master class for cinematographers to teach them how to effectively use 3D cameras,” he said. “We're also sponsoring the Telstra business awards, participating in events like Integrate, and we ran a successful Whiteboard promotion with SPC.”

Panasonic has also appointed Mark Wallis as its new group manager, Toughbook.

Wallis has been involved in the IT industry for 25 years and has held senior sales and marketing management roles with organisations such as Toshiba, NEC, Telstra and AAPT,

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