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Sqware Peg breaks into distribution with marketing automation tool

The cloud computing provider was previously an Eloqua reseller and has sighted mass market opportunity for the product

Cloud computing provider, Sqware Peg, is dabbling in distribution by partnering with marketing automation solution, Eloqua.

The cloud provider had been an Eloqua reseller for 18 months, Sqware Peg managing director, Shawn Stilwell said.

“We were a referral partner with around 15 customers. We’re looking to grow that to over 100 within two years,” he said.

“The customer base for this kind of product is quite high-end, but marketing automation is a concept that’s really set to take off.”

Organisations including American Express, Lexmark, Study Group, Telstra and TelstraClear in New Zealand have already taken on the Eloqua solution.

Stilwell expects the product to play a critical part in Sqware Peg’s SaaS and Cloud strategy into the future.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: American Express, Lexmark, Sqware Peg, Telstra, TelstraClear

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