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UPDATED: MasterChefs launch iPhone 4 in Sydney

Cooks go the apple for iPhone 4 and Telstra
  • The MasterChef finalists at Telstra. From bottom left: Alvin, Marion, Matthew, Adam, Courtney, Callum
  • The MasterChef finalists at Telstra. From bottom left: Alvin, Marion, Matthew, Adam, Courtney, Callum
  • The MasterChef finalists at Telstra. From bottom left: Alvin, Marion, Matthew, Adam, Courtney, Callum
  • Series 2 winner, Adam
  • Series 2 winner, Adam: It's all about the apple
  • Series 2 winner, Adam, with runner-up Callum.
  • Callum takes a bite
  • Series 2 runner-up Callum
  • Series 2 runner-up Callum
  • From left: Courtney, Marion, a fan, Matthew, Adam, Alvin and Callum
  • According to Telstra, the first person in line for an iPhone 4 in the queue outside its flagship Sydney T-Life store in George St, Sydney, is Sam Dunster. He has apparently been in the Telstra line since 2am Thursday morning, and hails fromMinnamurra (near Kiama), NSW.
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Thank heavens, that's done. The Apple iPhone4 has been launched with midnight parties across Australia, but nobody did it better than Telstra in Sydney.

The telco had food critic and MasterChef co-host, Matt Preston, and finalists from the recently-finished series 2 of the massively popular show hamming it up for fans to help “make their MasterChef dreams a reality".

The finalists lobbed at Telstra’s 400 George St store and prepared apple treats for consumers. Amongst other activities were cook-offs.

A further 25 Telstra stores also opened across the nation for the midnight launch.

Vodafone and 3 took the the glitterati approach and gave customers the ability to hang out at the Ivy bar in Sydney prior to the midnight launch. Registered customers were given a numbered ticket and access to the Ivy party “to wait-it-out in total comfort and style” with food, two alcoholic drink vouchers and a special guest DJ. At midnight registered customers were taken down to the Vodafone and 3 store when their number is called to purchase their iPhone 4. The party at the Ivy then continued the wee small hours.

Optus recruited chart-topping singer and performer, Kelly Rowland, to celebrate the midnight launch of the iPhone 4.

We salute all the diehards who braved the wet and cold Sydney weather to get a phone - rather you then us, though.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Apple, Optus, Telstra, Vodafone

Comments

1

zisel

Fri 30/07/2010 - 19:34

Wow, I can't wait to buy it right now even if I have no enough money.
The iPhone 4 tempting features, HD Video Recording and reviews:
http://ifunia.com/iphone-column/index.html

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