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Aria Technologies expands into Perth market

The distributor retains exclusivity over LG-Ericsson products and says the re-branding presents many opportunities for partners

Aria Technologies is expanding its presence in Australia through opening an office in Perth.

Marketing manager, Chris Karagiannis, said it was difficult to service the Perth market from the eastern seaboard.

“It’s a logical step as we grow and as our channel grows there,” Karagiannis said. “The Perth market likes to have local people on the ground.” The distributor also plans to hire a sales manager and a presales engineer to help support the WA channel, he said.

Aria recently opened a new office in Brisbane and South Africa. It also has dwellings in Sydney and Melbourne, where it plans to expand its head count further by adding engineering and consultant personnel. The distributor has about 35 staff.

Aria is also the exclusive distributor for LG-Ericssonproducts in Australia.

Last year, Ericsson purchased Nortel’s wireless business along with its stake in the LG-Nortel joint venture. It is now re-branded to LG-Ericsson.

Karagiannis said the re-branding would offer channel partners a lot more opportunity in the market place. “Having a brand such as Ericsson will provide opportunities with larger customers,” he said. “The Nortel brand had lost some of its shine over the last few years and has just about sold everything to other businesses.”

“Ericsson will also strengthen our relationship with carriers such as Telstra, which use Ericsson as a backbone for a lot of the switching.”

Aria has about 180 partners in Australia and Karagiannis said they will be kept abreast of any product changes.

It will also host its partner conference in August in Queenstown, New Zealand.

“When we do introduce new products, they’ll go through rigorous technical training courses to get them up to speed,” he said.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Aria Technologies, ARN, Ericsson, LG, Nortel, Telstra
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