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Anyware adds Apple accessories to distribution line-up

Apple Australia played a minor role in help the distributor land an agreement with US-based accessory vendor, Moshi

Anyware Computer Accessories has been appointed national distributor for third-party Apple accessory vendor, Moshi.

The US-based vendor’s product line includes electronics and accessories ranging from protectors, mini HDMI, screen cleaning kits, as well as cases for the MacBook and iPhone, keyboards and card readers.

Anyware is distributing Moshi products to Apple Australia both through its online and retail stores.

Anyware marketing manager, Cameron Anstee, said it had identified Apple products as a growing market.

"We wanted to make a splash in this area,“ he said. "Moshi is supported by Apple in the US and Australia, and its something that can put us on the map in this market."

"They [Apple] had a minor involvement in helping us strike the deal with Moshi, which is a feather in our cap. We’ve always done niche accessories covering various areas, and hopefully this will pave the way for bigger and better things as the market continues to grow."

In May, the distributor restructured staff and its pricing model.

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