ARN

Google AdMob deal closes

The $750 million acquisition has closed less than a week after the FTC approved it

Google has closed its acquisition of AdMob, following news less than a week ago that the U.S. Federal Trade Commission would not block the deal.

The search giant announced plans to acquire the mobile advertising platform developer for US$750 million in late 2009. Shortly after, Google revealed that the FTC had asked it for more information about the deal, an indication that the agency was concerned about antitrust issues.

But on Friday, the FTC said it wouldn't' block the deal. The acquisition raises "serious antitrust concerns," the FTC said in a statement, but Apple's announcement earlier this year that it would launch its own ad network ultimately led the agency to approve the deal, it said. Apple acquired mobile advertising provider Quattro Wireless in January.

Google will now begin the process of combining its own teams with AdMob's, Susan Wojcicki, vice president of product management, wrote in a blog post. While search continues to be "central," display and text ads in Web sites -- AdMob's forte -- will also be important, she said.

AdMob was one of the first companies to serve ads in mobile applications, she wrote. Together the companies expect to be able to come up with additional mobile advertising techniques, she said.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Apple, etwork, Federal Trade Commission, FTC, Google
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: AdMob, Google, mergers and acquisitions
ARN Directory | Distributors relevant to this article
Aquion , Australasian PC Distributors (APCD) , Avnet Technology Solutions , Brightpoint Australia , Express Online , ICT Distribution
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
Find distributors by name | vendor | location
Channel Deals
/deals/aca-pacific/442_rimage-trade-in-program-inkjet-to-everest-ther
ACA Pacific

Rimage Trade-In Program - Inkjet-to-Everest Thermal Printing. Ends June 15th, 2012.

More details »
ARN Vendor Directory
Find vendors by name | category

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.