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Report: More needs to be done with green IT awareness

Study finds customers are too heavily reliant upon vendor-led market eduction for Green IT

More work needs to be done by the IT industry in regards to green awareness beyond vendor-led initiatives, according to a new report.

Connection Research conducted the report and its research director and author, Graeme Philipson, said that other than messaging from vendors, there simply wasn’t much talk happening around green IT from other parties.

Media and general Web surfing, Gartner and other analyst firms, seminars, conferences and business consultancies were other potential information sources included in the survey Green IT in Australia 2010.

“It’s anecdotal, we didn’t ask why the end-user made the selections they did on the survey, but there just isn’t enough information elsewhere,” Philipson said.

The report splits Green IT into five distinct sections: lifecycle (procurement and disposal of IT); end-user IT (whether workers are switching monitors off at night and similar issues); datacentre and enterprise IT; enablement (using IT to lower an organisation’s carbon footprint); and metrics (measuring electricity use).

Datacentre came out on top in terms of end-users being aware of green IT practices, but overall green IT knowledge was disappointing, according to Philipson.

“Three-quarters of IT departments have no idea of how much energy their IT is using,” Philipson said.

The report is based on a survey of 250 Australian businesses. It explored attitudes, trends and influences of IT users.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Gartner

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