ARN

Windows Phone 7 Series: Everything you need to know

Devices running the OS won't be available until later this year, but Microsoft is already offering insights about the it

Devices running Windows Phone 7 Series software won't hit store shelves until later this year, but Microsoft recently offered a peek into the upcoming OS at its MIX10 conference for developers and Web designers. The latest version of Microsoft's mobile platform promises to deliver a radical shift, with a new focus on features like social networking, the Web, and gaming.

The new mobile platform comes not a moment too soon, as Microsoft looks to shed its image as an also-ran in the mobile space. Metrics firm comScore recently reported that, of the 42.7 million smartphone users in the United States, Windows Mobile user adoption had dropped by four points from 19.7 percent to 15.7 percent between October 2009 and January 2010. During that same period, Apple gained just 0.3 percent to maintain its 25 percent marketshare, while Google's Android grew by 4.3 percent to take 7.1 percent of the U.S. market. Research In Motion's Blackberry devices are still the most popular mobile devices in the U.S., claiming 43 percent of smartphone users.

The new mobile OS has several features designed to combat those shrinking numbers. For example, the Windows Phone 7 experience will be tightly integrated with popular Microsoft products including Xbox, the company's highly popular gaming platform; a new version of Microsoft Office for mobile devices that includes OneNote and SharePoint Workspaces; and Windows Live Web-based services like Hotmail and Windows Live.

Microsoft will also place a greater focus on hardware by forcing manufacturers to ship Windows Phone 7 devices with just three physical buttons: Home, Search and Back. Device makers will also be prevented from changing the Windows Phone 7 user interface, and all handsets must have capacitive touch and multitouch capabilities.

Microsoft's announcements during MIX10 were targeted at third-party application developers, but the company's talks revealed even more about how Windows Phone 7 users will interact with their phones. So without further ado, here's what's going on with Windows Phone 7.

Windows Mobile Apps now with Apple-y goodness

Applications for Windows Phone 7 will be able to take advantage of some of the same frameworks that iPhone Apps can, including an accelerometer for motion control, location-based services, multitouch, camera and microphone, and push notification.

Push Notification? Uh-oh...

You guessed it multitasking fans, Microsoft has taken a few ideas from the iPhone playbook with Windows Phone 7, and lack of multitasking is one of them. Just like the iPhone, Microsoft's OS will only allow third-party applications to run one at a time (with the exception of Microsoft's core Windows Phone 7 apps, called hubs). Instead, it will offer push notification, which lets a server send information to a mobile application, like an instant messenger or e-mail program, as opposed to having the app run in the background and then regularly call the server for updates.

Microsoft has left the door open for multitasking to come to Windows Phone 7 Series in the future, according to Wired, but right now the company is too concerned about extending Windows Phone 7 battery life to allow it. Likewise, there are rumors that the iPhone may get multitasking with the next iteration of the iPhone OS.

Marketplace

Windows Phone 7 owners, unsurprisingly, will get their Windows Phone applications from a brand new Windows Phone Marketplace. The new store will be the only channel to get apps onto your Windows Phone, and Microsoft, just like Apple, will have to approve all applications before they become available in the Marketplace, according to Information Week.

One interesting addition, however, is that Microsoft's Marketplace will feature a 'try before you buy' option. There aren't many details on how that will work, but Phone Arena is reporting the length of the trial will be left up to the developer.

Software Development Kit

Microsoft isn't calling it an SDK, but (just like the iPhone) Windows Phone 7 developers will be able to download a suite of "comprehensive tools" to help them develop mobile applications. Developers will have to pay $99 a year to be part of the Windows Phone 7 development program, and for the moment developers will be limited to offering a maximum of 5 applications in the Marketplace.

Windows Phone 7 third-party applications also won't be able to run as native applications on the new mobile devices. Instead, developers will use the Silverlight runtime environment and games will use the XNA Game Studio.

Apps, apps, and more apps

Just like any other mobile platform, the success of Windows Phone 7 may come down to the apps. Microsoft says many familiar mobile applications will be coming, including the Associated Press, Foursquare, Seesmic, Sling Media, Shazam and more.

Check out PCWorld's sneak peek at Windows Phone 7 apps for more details.

Connect with Ian on Twitter (@ianpaul) or on Google Buzz.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Apple, Google, Hotmail, Microsoft, Motion, Research In Motion, Seesmic, Windows Live, X10, Xbox
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: smartphones, Windows Phone 7 Series
ARN Directory | Distributors relevant to this article
Aquion , ASI Solutions , Australasian PC Distributors (APCD) , Avnet Technology Solutions , Bluechip Infotech , Brightpoint Australia , Compucon Computers , Dicker Data , Express Data , Express Online , ICT Distribution , Impact Systems Technology , Leader Computers , NewLease , Synnex Australia , Topstar Computer International , XiT Distribution , Xpress I.T.
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
ARN Vendor Directory

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.