ARN

A quarter of web users regularly play games on Facebook

Majority of social gamers are women

A quarter of web users play games on social networks, such as Facebook, on a regular basis, says PopCap.

Research by the free gaming website revealed that two thirds of these 'social games' play games on social networks at least once a week. On average, social gamers spend 39 percent of their social networking time playing games.

PopCap said there were more female social gamers than male, as 55 percent were women.

Furthermore, the average age of a social gamer is 38 in the UK and 48 in the US.

Only 23 percent of Brits that play games on social networks are 50 or older, and just six percent are 21 or younger.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Facebook, PopCap Games
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Facebook, games
ARN Directory | Distributors relevant to this article
Mindscape
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
Find distributors by name | vendor | location
Channel Deals
/deals/whitegold-solutions/2012-05-22_443_free-allied-telesis-wireless-router
WhiteGold Solutions

Free Allied Telesis Wireless Router

More details »
ARN Vendor Directory
Find vendors by name | category

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.