Simms broadens New Zealand portfolio with Motion

Simms International’s New Zealand expansion continues to gain legs, with Motion Computing naming the distributor as its regional representation across the Tasman.

Already Motion’s Australian representative, Simms International will distribute the entire range of Motion rugged tablet PCs and the C5 mobile clinical assistant in New Zealand. Motion regional sales manager, Brett Gross, said the vendor was expecting to do solid business in the market, and claimed New Zealand shared many characteristics with the Australian marketplace, despite the smaller scope.

“Typically, New Zealand represents 10 per cent of the Australian market, but we’re a niche product and New Zealand also has a lot of terrain and weather that suits rugged products,” Gross said.

State and local government, asset management, field service and healthcare have been identified as key markets for the Motion portfolio. Gross hoped Simms would help the vendor crack the New Zealand market, which it has struggled to find partners in over the past five years.

Earlier this month, the distributor, which only announced its New Zealand presence in January, scooped Dell as its first vendor in the market. Simms International managing director, Danny Moore, said early signs were encouraging for its New Zealand operation, which will soon start transacting and is in the process of increasing staff headcount to five.

"Paul Johnson [Simms International New Zealand managing director] is already fielding calls from interested resellers, and we haven't begin transacting yet," Moore said. "The partnership with Dell is a strong encouragement, and we'll be making a number of other announcements in the near future."

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