ARN

Will the official Steve Jobs biography tell all?

Much has been written about Jobs in the past

Steve Jobs is notoriously private, but that's slated to change. Jobs will work with biographer Walter Isaacson to publish an in-depth examination of the Apple founder's life, according to reports. But given Jobs' history of skirting issues and scoffing at previous biographies, will this official biography be a comprehensive tell-all, or a fluff piece from a marketing machine?

Much has been written about Jobs in the past, including "iCon: Steve Jobs, the Greatest Second Act in the History of Business" and "The Second Coming of Steve Jobs." You may also remember the premature publication of Jobs' obituary, which surfaced during highly publicized health concerns.

So what changed Jobs' mind? Perhaps it's the writer's resume: Isaacson has written biographies of Einstein and Benjamin Franklin, as well as a collection of essays about "great leaders" and "creative thinkers" -- fitting for an innovative tech magnate not necessarily known for his humility.

The blogosphere has reacted cynically to the announcement. In a rather passive-aggressive headline, TG Daily wrote, "Jobs Relents and Authorizes Biography" (emphasis mine). Another blog suggested the book would be "tightly controlled." Most reporters also mention the book's timing and suggest Jobs' recent bout with mortality has pushed him to record his legacy.

Either way, the book is bound to be a success -- especially as an iBook.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Apple
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Apple, steve jobs
ARN Directory | Distributors relevant to this article
Aquion , Australasian PC Distributors (APCD) , Avnet Technology Solutions , Brightpoint Australia , Express Online , ICT Distribution
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
Find distributors by name | vendor | location
Channel Deals
/deals/aca-pacific/442_rimage-trade-in-program-inkjet-to-everest-ther
ACA Pacific

Rimage Trade-In Program - Inkjet-to-Everest Thermal Printing. Ends June 15th, 2012.

More details »
ARN Vendor Directory
Find vendors by name | category

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.