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Deloitte: Net Tablets set to be the next big thing

E-reader market to be impacted by major 2010 rise of ‘NetTabs’, according to analyst firm

Small, cheap and app-oriented net tablet PCs are set to dominate technology sales in 2010, according to Deloitte’s Technology Predictions 2010 report.

Analysts from the consultancy firm said the sweet spot would be units priced between $400-$800, weighing less than 500g and measuring about 20 x 12 x 2.5cm. They are expected to include cellular and Wi-Fi access, full-colour touchscreens and well-populated app stores, the report stated.

In contrast, e-readers will be a major casualty despite their widely covered Australian launch and positive industry reviews, Deloitte technology, media and telecommunications partner, Damien Tampling, said.

“[E-readers] have the opportunity to really be a positive application technology for the publishing industry,” he said. “But there’s going to be a lot of negotiation around how the content is linked to the device.

“I don’t think the content proposition for the Kindle was that strong. It’s probably one of the gaps that needs to be closed before it takes off.”

The analyst also predicted the highly anticipated Apple tablet, being released this week, would not take off in the same way the iPhone did.

“I don’t think it’ll be as substantial as the iPhone,” Tampling said. “The concept of content and applications being delivered through a flat touchscreen, be it an e-reader or a phone, is a lot more mainstream now.”

Tampling said the success of an Apple tablet and resulting acceptance of micropayments could be the saviour for media outlets hoping to charge for online content.

“I think it’s a hard slog,” he said. “I think consumers aren’t there yet and the AFR.com is doing it alone at the moment.”

Other technologies Tampling expected to sell well this year included Google’s Nexus One. He also dismissed suggestions that spectacular rise of Apple’s iPhone would bring about Research in Motion’s (RIM) demise because the iPhone failed to crack the B2B market.

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