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Lexar Media looking to move outside of retail

Memory vendor looking to distributors and channel partners to develop its presence in the B2B space

Memory manufacturer, Lexar Media, is planning to expand its market presence beyond traditional retail in Australia in 2010.

The vendor claims products around the DRAM, DDS and USB space – including 3-Bit Purcell and USB 3.0 – are changing consumers’ use of memory products, while a more mobile workforce is opening similar opportunities outside the retail channel.

Lexar Media senior director of international sales, Edward Moro, singled out B2B and mobile channels as key opportunities for the vendor, and said it was looking to recruit channel partners and distributors to cover both markets.

Six months ago, Lexar Media signed a distribution arrangement with Cellnet for the mobile market to kick-start this strategy.

“We’re still primarily focused on retail in this region, but we do have a DRAM portfolio and we’re looking to develop partners for both retail and B2B this year,” Moro said.

The vendor has also been making efforts to change messaging in the memory market away from price to user performance. More consumers are buying digital SLR cameras, making higher-performance and capacity cards a better proposition, Moro said.

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: Cellnet, ecruit, Lexar Media

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