Xbox 360 sales up but PS3 gaining pace
- 21 January, 2010 09:05
- Comments 8
Microsoft’s Xbox 360 boasted a 12 per cent year-on-year increase in console sales but its growth rate trailed behind its rival, the Sony Playstation 3.
Market research firm, GfK, said sales of the Playstation 3 jumped by 27 per cent in 2009. It shifted a record 318,000 units in Australia. But Microsoft was still ahead in overall sales, selling 950,000 Xbox 360 consoles locally compared with PS3’s 770,000.
Xbox product manager, Andrew Jenkins, said the gaming market was experiencing healthy growth but could not comment on Sony’s results.
Microsoft’s flagship console recorded a 13 per cent revenue spike and the subscriber base for its online community, Xbox LIVE, has doubled.
Jenkins credited the positive outcome to the slew of online services, such as Videos on Demand, Facebook and Twitter, that were made available to users 8 weeks ago.
According to the company, Australians made 8.3 million purchases through Xbox LIVE in the past year.
“We’ve got lots of plans to add more to Xbox LIVE in the future so you will see it grow tremendously in the next 6-12 months,” Jenkins said.
He refused to divulge details.
With a number of exclusive game titles such as Splinter Cell: Conviction, Mass Effect 2 and Halo Reach, Microsoft hopes to significantly boost console sales in 2010.
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Comments
Anonymous
sales boasting
Would it hurt to mention that a majority of these sales for the xbox 360 would be new consoles to replace the ones that are banned or had failed. It would safe to say that the ps3 would not be far behind with actual consoles that are still working and in homes. How many of the 39m xbox's sold are still working or being used. That's just my two cents.
David
re: sales boasting
That's a good point. There were over 1 million banned from Live over November last year. Just the right time for Microsoft to get their sales up. Sounds kinda wrong that they can do that to be honest.
JDwii
its not dumb stop doing bad things..you know its wrong to copy games or mod your system
Ken
PS3 Sales
There are more people out there who like Playstation more than Xbox, basically because the PS3 is more powerful and the controller is more comfy and easier to use. I played an Xbox once and I hated it!
Anonymous
X box Sales
I think that a significant contribution to these sales figures would be from failed and therefore replaced / repurchased units. As a "by the way" the worlds best selling game COD Modern Warfare 2 is, according to internet reports, and my personal experience, causing failures of the ROM drives and cooling syetems in some X Box 360s, either through faulty DVD disc replication or the fact that it is so data intensive it is causing ROM drives to operate at the very limit of their design spec. Silence from both Activison and Microsoft on this problem through ..
Anonymous
From what I've read, it was over 1 million xboxes in the US alone (I could be wrong)... I don't know if M$ gave global numbers. M$ is rather underhanded in their business practices (nothing new from any HUGE company) but they've never been known for innovation, quite the opposite. Before anyone starts trying to argue, Sony is no better than Microsoft one only has to do some simple research and see, if one were to look at number and type of anti-competitive and monopolistic behavior one only has to read the recent news and see the anti-trust lawsuits it has lost. The fact they lost a HUGE case pertaining to the attempt to bastardize XML, like they did JAVA, says a lot especially since they LOST in an American court known to protect big business.
*Back on topic*
For a more accurate idea of which console is growing or leading would would be to see the legally binding financial revenue statements of the third parties... and one would see really quickly why ALL of the MAJOR 3rd party studios started leading their new projects on the PS3 back in 3rd quarter 2009.
Anonymous
All The Same
I spoke to a guy in GAME and he said last year all the staff had the chance to buy a PS3 at half price. I wonder if Sony included those sales in there figures. M$ and Sony do the same things to let everyone know how they are competing. I have both consoles and I think they should get together to make a super console, that way I wouldn't have to chop and change between consoles. Currently I like my xbox due to CODMW2 and soon Splinter Cell, but damn that PS TV addon is cool and works well.
Maybe apple will bring out a console that integrates with the iPhones/Touch - could be pretty cool (oh yeah - it would have iTunes) None of the vendors have got it right, they all lie. I don't take any notice of that stuff - just play my games and do my own thing, maybe everyone else should try the same
Anil Juice
They are both garbage.
Both consoles are a disgrace. My older consoles still work fine. I bet none of my Xboxes or PS3's will in 10 years time. Xbox is the best for repairs/warranty though, SONY = THIEVES. Every Slim PS2 they ever sold was faulty too.
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