ARN

Asustek adds scent to style in latest netbook launch

The stylish Eee PC 1008P goes on sale in Taipei for NT$18,988 (US$600)

Asustek Computer launched its newest netbook on Tuesday, a stylish device with faux alligator hide casing and two slender, easy-to-change batteries that the company says will run for six hours each.

The Eee PC 1008P (Karim Rashid Collection) has a 10.1-inch screen with LED (light emitting diode) backlight. It went on sale in Taipei for NT$18,988 (US$600/$AUD646). The netbook was first shown at the International Consumer Electronics Show (CES) in Las Vegas earlier this month.

The price includes an extra battery, for a total running time of up to 12 hours, an Asustek representative said. The batteries slide out of a compartment on the bottom of the netbook.

Asustek commissioned New York designer Karim Rashid to add flair to the netbook, the first time the company has ever outsourced design work, the representative said. The resulting design, a reptile-skin like texture in a choice of hot pink or coffee brown, will be on display late Tuesday in Taipei alongside bottles of perfume with a shared design. Scent maker Kenzo Parfums opted to join Asustek in the launch because they both used Rashid's design style.

The new perfume will not be called Eee Perfume or anything of the like, the Asustek representative said. There will be no co-marketing of the products, he said.

The Eee PC 1008P will be available in Hong Kong shortly, followed by Japan and the U.S. Pricing was not available for markets other than Taiwan.

The device has Microsoft's Windows 7 OS installed and Intel's new Atom N450 (Pine Trail) microprocessor on board. It also includes 1GB of DDR2 (double data rate, second generation) memory as well as a 250GB hard drive for storage, and an additional 500GB of Eee Storage, storage provided by Asustek on the Web. It has built-in 802.11n Wi-Fi and Bluetooth 2.1 wireless networking.

Come socialise with us! Facebook | LinkedIn

More about: Asustek, Asustek Computer, Consumer Electronics, Intel, Microsoft
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: Asustek, netbook
ARN Directory | Distributors relevant to this article
Aquion , ASI Solutions , Bluechip Infotech , Compucon Computers , Dicker Data , Express Data , Express Online , ICT Distribution , Impact Systems Technology , Leader Computers , NewLease , Synnex Australia , Topstar Computer International , XiT Distribution , Xpress I.T.
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
Find distributors by name | vendor | location
Channel Deals
/deals/aca-pacific/441_tape-media-and-imation-dataguard-t5r-reseller-
ACA Pacific

Tape Media and Imation DataGuard T5R Reseller Promotion. Ends June 30, 2012

More details »
ARN Vendor Directory
Find vendors by name | category

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.