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ACMA targets real estate spammers

Regulatory body to get tough against real estate industry for spamming customers

The Australian Communications and Media Authority (ACMA) is targeting the real estate industry for excessive spamming after finding widespread non-compliance in the sector.

Danielou, trading as Elders Real Estate Wollongong, was issued a formal warning by the communications watchdog for allegedly breaching the Spam Act 2003 by sending electronic messages without an unsubscribe facility. According to ACMA’s statement, the warning comes after a targeted education campaign during 2009 fell on deaf ears.

“It is disappointing that some real estate agents do not appear to have taken the opportunity to understand the requirements for complying with the Spam Act,” ACMA acting chairman, Chris Cheah, said in a statement. “Real estate agents should consider themselves to be on notice.”

The dire warning is the latest in a series of action taken by the regulatory body against alleged spammers. In early December 2009, online retailer, Topbuy, was warned about its spamming.

Accounting software giant, MYOB was found guilty of spamming users, while fake date scammers and spammers were found guilty in the Federal Court of Australia and fined a combined total of $22 million.

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