Cellnet brings on Plantronics
- 10 December, 2009 18:14
- Comments 9
Cellnet has been appointed the latest distributor for the Plantronics Bluetooth headset range. The announcement comes a week after the ASX-listed wholesaler cut ties with accessories partner, Jabra, over unreliable supply issues.
Cellnet managing director, Stuart Smith, said the decision to work with Plantronics was made independently of its business with Jabra. He saw Plantronics as a premium brand with appeal to both its telco and retail customer bases.
“It’s an important piece of business and complements the category very well,” he said.
Smith said Cellnet would continue to look for new technologies in the new year to build out its products portfolio and was also on the hunt for opportunities to spend its cash reserves on. The distributor recently announced it expected a return to profitability in the first half of the financial year to December 31. It attributed the turnaround to exiting the IT distribution space.
Plantronics also distributes products through Amber Technology, Anyware and Roadhound Electronics. In a statement, Plantronics managing director, Graeme Gherbaz, said Cellnet was a leading accessory and retail distribution partner, which would provide broader market reach and complement its line-up.
Cellnet’s appointment also coincides with the accessories vendor’s decision to sell off its Altec Lansing business to Texas-based private equity firm, Prophet Equity. Following the deal, Altec will establish an Australian sales office under former Plantronics national retail sales manager, Chris Brown.
Amber Technology has also been promoted to master distributor for the brand locally.
Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.
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Comments
Anonymous
Cellnet is hanging by a very small thread, Stuart Smith can cut costs and cut costs but he has gotten rid of most of his assets and only a couple of key people are left and they are holding the company together in one years time they will be loosing money again with nothing left to cut
Anonymous
Hard to understand
Its a really strange decision by Plantronics to sign a distributor like Cellnet. I have never heard of Amber Technology, Anyware and Roadhound Electronics. I would of gone for someone like an Ingram, Express Data or Avnet.
It seems they have only signed up Cellnet to take market share off Jabra.
Anonymous
Yeah I know they only half do everythng they get their hands on the pull out and blame somebody else
Box-4-of-dik
are they still trading???
Are they still trading.??
Anonymous
You guys are wrong
Cellnet has a very strong product management team now led by Julian Phua and they have done the right thing by getting rid of their IT business. You will continue to see them do better in the market as they continue to move in the right direction
Anonymous
Julian who?
Anonymous
You guys are wrong
Well I guess you work there...
Anonymous
Sour Grapes
You sound like an ex employee with an over inflated opinion of your worth
Anonymous
I'm Suprised that Cellnet is still in business
I used to be a customer of Cellnet.
Not any more!
They are totally incompetent.
If I need Plantronics it won't be supplied by Cellnet.
Plantronics must be either mad or desperate.
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