Internode: Price, not speed, is the key broadband issue
- 08 December, 2009 14:52
- Comments (34)
Consumers want cheaper, not faster broadband, according to one of Internode’s senior staffers.
While recognising the potential benefits of a superfast National Broadband Network (NBN), such as the ability for high-definition (HD) video downloads, Internode carrier relations manager, John Lindsay, claimed price was the main concern for Internet subscribers.
“When consumers from a couple of years ago said ‘We want ADSL2+’, what they are actually saying is ‘We want cheaper Internet’,” Lindsay said at the Telecommunications Regulatory Reforms forum in Sydney. “However, the media and politicians heard ‘We want high-speed Internet’ . “Australia doesn’t have an access speed problem despite of everything you have seen from OECD graphs in the past; we actually have an access price problem. It’s all about affordability for end-users.”
Internode recently collaborated with fellow ISP, iiNet, to analyse data from their Sydney customer bases. Both parties wanted to determine the average line sychronisation speed of their ADSL2+ networks.
Data collected showed 50 per cent of subscribers ran on 12Mbps, while 90 per cent were getting at least 4Mbps – adequate for on-demand video streaming.
Lindsay estimated consumers generally wanted to pay $40-$50 for broadband access. Whether or not this will be a reality when the NBN is switched on is unclear as the cost for consumers will depend on the yet-to-be released NBN wholesale pricing table.
“[NBNco CEO], Mike Quigley has got a challenge: He has to come up with an access model, particularly for pricing, that fits with consumer expectation on spending of about $50 a month for their Internet service… and needs to generate some margin for retail service providers to make sure they can afford [to operate],” Lindsay said.
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Comments
Cathy
Wrong
Well millions of peolple pay more then $50 for there internet though Telstra or Telstra resale so I think your wrong.
On top of that I got ADSL2 not for cheaper internet I got it because 1500 speed was not fast enough and 8MB DSL1 is not available in my area for us to run all that we wanted.
1500 speed is like connection lost every few minuets just not good enough for many applications and we all know it. Where getting to the point where HD material is becomming more avaible on the net many of us want the speed and we will pay for it.
Asmodai
You think...
Yes, you 'think' he's wrong.
I'm sorry, where is your ISP? Where is your partner ISP in studying what people want? In fact, where is anything whatsoever that proves that what YOU want and YOUR priorities are in any way representative of the wider community in general?
The 'NBN at any cost' crowd remind me of long term dole bludgers. Hands out for whatever they can get regardless of the cost to everyone else. Nevermind the fact that, by Conroy's own admission, wholesale costs of $40-70 per month (compared to ~$18 for ADSL atm) are what to expect... Yep, the biggest single price rise in Australian internet history. I'm sure those hardest hit by the economic climate will appreciate being unable to afford even a basic service, or, alternately, that ISP's will want to cut margins so thin because Conroy's white elephant will need as much money as possible just to keep it from dying...
ps. Since you already have ADSL2+ I'm sure that you won't mind being amongst the last upgraded after blackspots, tech blocked and regional/rural underserved are given first crack at the NBN right?
Simon Shaw
Wrong +1
I got ADSL2+ because of the speed, damn the price!
I admit there is a large Ma + Pa contingent that want basic internet access at as low a cost as possible.
However there are many people who want fast speeds, or who currently are on ADSL2+ but are so far from the exchange they end up with sub ADSL1 speeds.
I think that's the main issue. If everyone could get decent speeds, it would be great.
Don't forget the potential to bundle here either.
With the NBN you can lump Phone, Internet and Foxtel etc all into one package for a much more reasonable cost than buying them all from different providers.
Simon Shaw
Reverse.
PS: The article also states that 50% of ADSL2+ customers are getting less than 12mbps. Which is kind of poor.
steve
"Well millions of peoplle pay more then $50 for there internet though Telstra or Telstra resale so I think your wrong."
Well actually you're wrong, millions of people don't start that way, many thousands of people sign up for Bigponds cheapest plan, which used to be 200Mb @256\64 on a 24 month contract, half price for $29.95pm. Then they get hit with huge excess bills in the thosands of dollars, which Bigpond offers to waive if they go up to the most expensive plan, which they are then stuck with for 24 months.
Being a small computer business we are constantly seeing this because they call us for help adn advice, this and other things, such as people still on dialup because they are unwilling to pay the cost of broadband.
I don't see how you can compare your opinion against two organisation who actually have the hard physical data in front of them.
J
Wrong, some more
"Well millions of people pay more then $50 for there[their] internet though[through] Telstra or Telstra resale so I think your[you're] wrong."
No they don't where'd you pull that figure from?
"I got ADSL2+ because of the speed, damn the price!"
Congrats, you are part of that 4% MM mentioned.
"However there are many people who want fast speeds, or who currently are on ADSL2+ but are so far from the exchange they end up with sub ADSL1 speeds."
I always love those type of quotes. What exactly is sub ADSL1 speeds? Or do you mean 'Not the maximum of ADSL1' of which even fewer ADSL1 customers actually even get close to.
"I don't see how you can compare your opinion against two organisation who actually have the hard physical data in front of them."
Because this is the internet and so my baseless opinion is of equal worth!
Andy
Wrong and not wrong
Yep ... we need faster Internet in more areas (that is the only problem) and nobody should need to pay more than 50 AUD. (So we need speed and low costs).
I am connected via EXETEL Naked DSL ... no Telstra phone line necessary ... 25GB/60GB Download and a connection of 12MBps for 50 AUD ... fair deal (with VOIP I get a phone number as well ... and pay 10cents per phone call). Isn't that the deal everybody should have? It just needs to be available everywhere. There are also cheaper deals available with less volume ...
Can't understand why people pay more or go back to dialup.
phil
price yes, but...
price is an issue - internode are aware of this, hence their easy broadband offering at the $50 price point. But for many like myself, in a regional area stuck on a dslam with no competitive alternative, you're stuck playing by Telstra's rules. That means paying for a phone line rental I don't want to get a service I do want, and being restricted to whatever ADSL products can be offered within Telstra's monopoly wholesale port pricing.
Eliminate the dead money in line rental for a traditional phone service I don't need or want but can't avoid, I'd happily spend that on better broadband speeds. That $50 a month becomes $80 real quick, or $100 if VoIP savings are calculated in.
Darren
Too many old folks making policy of the past
I live 29km from melbourne CBD and can only get MAX 1.5MBit. If not for an NBN, Im stuck at that speed. ADSL is about getting more out of ancient technology it is time to move on. Everyone is stuck on NBN about being fast internet and missing what it represents for the future. Talk about "most" australians not wanting or needing faster, just echos old ideas, like Bill Gates "No one will ever need more than 640k ram". As time goes on 4Mbps wont do video streaming, and what happens if you want to stream more than One stream, God forbid you have 2 children and still want to see something whilst they are using the stream.
Gary
Speed vs Cost .. evidence based comparison
I am typing this out on a 100mbps FTTH connection in Japan. I am here in Japan for the next couple of months working from home remotely, and my personal experience is that there is not significant difference or impact between the high speed eoNet fibre connection here, or the Optus Cable connection at home.
Usage is primarily VPN/Business Apps(Notes/SAP etc), and web streaming video. Exactly the same in Japan and Australia.
Incidentally, Installation of the fibre here is free and it costs 5000Y(around AUD$50/month)
Obviously the cost performance is unachievable in Australia. But if asked if I would rather keep the performance(which I suspect is comparable to the completed Australian NBN in 10-15 years time), or look at cost .. it's a no brainer really , isn't it?
Anonymous
oh we'd love speed where I am but been stuck behind a CMUX that can only ever deliever ADSL1 speeds on a max Telstra Wholesales limited 3MB/s (suppose to able to get up to 8MS/s)bandwith system. I currently run a 1.5mb/s - 512k ADSL knowing these limits...
I'd like to see Telstra Wholesale rollout a ISAM or VDL1/2 technology they are holding back from the many Australians stuck behind this CMUS/RIM/ Pair gain technology... Oh and they do know these technologies exist that would solve our problems they just can't be stuffed rolling it out using demand vs profit viablity BS to hold/ slow the process...(NBN was another excuse to hold up any network builds too)
ADSL in CMUX'd areas are monopolised by Telstra/Telstra Wholesales and ALL the customers in these areas are at the mercy of Telstra... and it's even worse if there are no ports left...IE a CMUX can only connect 20% of all phone lines (about 410 lines) to ADSL1 out of the box installed... Telstra claim they don't roll this technology out anymore ..but those areas without ports and or ISAM technology allow ADSL2+(and there a lots and lots of areas with CMUXs without ADSL ports left across Australia Metro areas) telstra have been slow to fix the problem it's so bad that It's looks like it will never be...
Josh
speed
I live in the country and i am connected at 1.5mbit, I moved here from the the city where i was connected at 20mbit.
I can hardly tell the difference, normal browsing.. no difference, youtube videos play straight away on 1.5 pages load quick, downloads are fine...
I dont understand the problem.
this is from a 100% home perspective.
as for business.... pricing and speed is pathetic.
MattZilla
Choice
I really think cost is an issue for average users. While I am all for progress, and future proofing, if people cannot afford or are unwilling to pay for a connection on the NBN due to it being either too expensive or not enough usage for the price, then the statement "Broadband for all Australians" is not true.
If you force users onto the NBN against other technologies, then all you have is another monopoly which could be sold off in the future and then they can charge whatever they want.
I still want to know what the cost will be to the end user and how it will be sold (or resold via ISP`s).
For the NBN to be a great success, you want a large % of internet users on it. If the end user costs are prohibitive, average income earners wont (or cannot afford to) subscribe.
JSB
We will need it, no doubt.
Reminds me when I went in to buy a 100mhz 486 when they first came out. The 'techie' literally laughed and questioned why I would need a cpu that quick!
We may not really need fibre speeds now but you can be damn sure we will in the not too distant future. Think of it as a piece of infrastructure. We don't expect the pacific highway (or any other public road) to make a profit. We just need it no matter what the cost otherwise day to day functioning becomes impossible.
Kevmeister
Cause and Affect, People
Any attempt to draw a conclusion from an ISP's current network fails to consider how many users begrudingly accept slower network speeds because they are not willing to pay for a faster speed. I did this for a very long time before my employer started paying for my internet.
And presuming we only need 4Mbps for "HD" video fails to explain exactly "how HD" that video is going to be.
Let me give you a case in point. The new XBOX Video Marketplace allows you to watch "Full HD" videos via your XBOX. I thought I'd give this a try the other day.
I chose a movie, chose the HD option, and agreed to the Rental terms.
How big was the download? 9.6 GIGABYTES. It's a 2 hour movie. That equates to around 13 megabits per second to watch that in streaming mode.
galexand@ozemail.com.au
Not $50 for Internet - rather $80 for Internet+Phone
I agree with most of the article. We have a price problem.
It was useless that we were rated a few years back as having a 1.1Mbps average... when that was because so many people had the slowest adsl connections due to price. If everyone had been switched to the fastest their hardware could handle (without any upgrades) our average would have been closer to 6 or 8Mbps at a guess. No headlines from that though!
But Lindsay is wrong to say that means we need a $50/mth NBN internet price target. What we need is an $80 Internet+Phone target, and that's much more achievable. (or even $100/mth which includes a basic TV package)
Roddy
No0 one ever *paid* for faster ISP access, did they??
People doubted ISPs would ever be able to sell and utilise the first 10Mbps ISP backbone in 1995.
We were going to go broke, were we mad? Folks don't need speeds like that, no one will pay for 28.8kbps modem speeds!
"Overkill" when we went to 56Kbps...! Madness!
"Wasted investment" when the old Access One took out multiple overseas link capacities and purchased expensive Telstra national capacity.
Then some fools thought we would begin to use 128Kbps, DSL, cable, then even 256Kbps.
Too expensive, **no one in their right mind will buy that...**
Lo and behold then some more fools put 512Kbps access o0n the market.
Well servers them right, they all went broke.
No one has ever heard of Telstra, Optus, iPrimus, TPG, iiNet, Internode, Oacific Internet, etc ever since.
Right?
They all failed when they ramped up their speeds, right?
They already reached the limits of market acceptance long ago, right?
Or has Gandalf the Grey now waved his magic staff and yet more fools are all now going broke at the mystical 100Mbps level??
I mean, history is dead against them, no one was **ever** ready to pay for faster servcies, right?
Real smart and market savvy some folks. They can see already what the public and businesses are ready to pay for and not pay for. What would ISPs and telcos know...??
nick.roche
Value is the Key - Show me the Benefits
While we all want faster speeds the key is value. As a small business focused on email, banking, and transactional internet access what additional benefits will the NBN bring & for what price. Fairly obvously if you don't have good access or speed now then the answer is huge value.
However for the average Small Business what benefits will my business get from the NBN? and what price will I have to pay for these additional benefits? the end result is value.
So show me the benefits - given I have cable & I am a business - speed is only a marginal benefit. At the moment I wouldn't pay more to do what I do now faster!
Anonymous
Price is very important
So on that point, how accurate is the 43bn and therefore the expected wholesale price brackets anyway? I bet the cost will blow out at least another 50% and therefore wholesale prices with it. How many people would be willing to pay $100+ per month just for their net? Very few I suspect... and all this paid for by us taxpayers. Then to top it all off it will be sold off within 8 years at a bargain price because uptake is pretty much non-existent! Doesn't seem smart to me
GregAndo
You are all missing the point
The NBN is not just about speed, nor is it just about price. We are reaching the limitations of copper infrastructure NOW, and the completion of the NBN is still 8 years away, possibly more.
If you want to be stuck on Dialup / ADSL1 / if you are lucky ADSL2+ in 8 years time then fine. It will be like dial up at that point, because the rest of the world's internet will have evolved, and with it, the websites, content and applications using it. ADSL2+ will be unusable and frustratingly slow in 8 years time, I promise you. And many people would not even HAVE that access to ADSL2+ speeds without an NBN. 8 years ago I finally got a 512/128 ADSL1 connection - something that feels like dial up to me compared to my current connection.
And this doesn't even take into account the number of people in metro areas who should be able to get DSL but cannot at all due to the dodgey cheapo technology Telstra have used to expand their infrastructure as cheaply as possible (IE RIMs etc). Entire estates built in recent years have been effected by this problem. They can use a Telephone...yay for them.
Then you have all the applications that we have not even dreamed up yet that the NBN will make possible / invent. When you have a FTTH network that will continue to improve in speed *STARTING* at 100Mbps, Full HD video on demand (probably multiple streams for multiple users) whilst talking on the phone (multiple calls at once) whilst downloading a file, playing on line games, browsing the web and working on email whilst *insert new not yet thought of application for such a high speed network* - it all becomes reality. It will take time for this all to be taken up, but it will happen.
And as a pattern begins to emerge that each person in a household has their own computer, a family of 4 can suddenly become ADSL2+ divided by 4. More realistically though, it means suddenly no one can use the internet at all because someone else is watching youtube - you get disconnected from your online games and (if you are on VOIP) your wife's phone call gets disconnected/garbled too. These problems can be solved by technology called QoS, but no normal person will be able to use QoS, it needs to be configured (something the NBN may implement by default, but may not really rely on).
The government, universities and many businesses will move to this network, as well as the residential sector progressively. There is need for this in a huge number of environments. It also creates competition and larger number of options to data users.
Before you say it is too expensive, keep in mind that these "cheap" ADSL plans that start at $30 first require an active phone number. $30 suddenly becomes $51 (plus expensive call costs). This is based on Telstra pricing, the Number 1 provider of these services. If this is all included under one service on the NBN, why is everyone claiming such expense?
Being a fan of Internode, I really think that this comment from them is short sighted, and really quite silly. If people are looking to spend $40-50 on their broadband, with their existing phone on the same network, you get people wanting to spend $60-90 on their home phone and internet bundle...something I expect to be available on the NBN.
But, you all stay on your ADSL for the next 8 years, and when you still haven't migrated, blog about it and I will search for you on Google in 8 years time to point and laugh.
I think Internode should be embarrassed about having released a statement in this stance. And the funniest quote I have heard in ages was a part of it:
“When consumers from a couple of years ago said ‘We want ADSL2+’, what they are actually saying is ‘We want cheaper Internet’"
OMG, that has to be the dumbest thing I have ever heard. If that was what they are actually saying, wouldn't they have said "We want cheaper Internet". Seriously, I had to chuckle about that one.
neil_mc
Not all about cost and not all about residential
I've had to try to help businesses negotiate intermittent copper line issues for years. It's a PITA for home users, but a serious issue for small business.
You do the support merry go round with the occasional visit from a Telstra linesman to find that a rainy day turns your work day to crap.
Aside from that we have serious upload bandwidth issues for business and health. Telstra don't allow Annex M no their ADSL2 and even if they did that's not a huge improvement.
We need to let go of copper at some point. We might as well start preparing now with a national infrastructure perspective rather than just let things just happen.
David
Value is key
Consumers were demanding ADSL2+ because ADSL 1 was way too slow and Cable is only available in select areas. Also at the time, ADSL was far more expensive than Cable anyway while being slower and having worse download limits.
Now that ADSL2+ is around which has the potential for speeds faster than 20Mbit/s and is available in more areas than Cable, the only room for improvement is pricing. The aging copper wires in most areas can barely deliver the full potential of ADSL2+ thanks to Telstra and their lack of infrastructure maintenance or upgrades over the last few years.
Delivering good value using the best speeds possible with a good amount of download limit (without using the archaic method of charging an amount for every MB over the quota) is the best thing which can be done until the NBN is available and can actually show any kind of noticeable improvement to speed and get us caught up to other countries.
Anonymous
Data > Speed
Don't care about speed, I need lots of download limit!
StevoTheDevo
What about the RIM's and Pair Gains
I want more speed and would be happy to pay the same "inflated" price as I do now. But thanks to shoddy wiring technology, I can't.
I'm stuck on ADSL1 paying for 8mbps, getting 3mbps if I'm lucky and in peak times maybe 1mbps.
In my previous house I was able to get ADSL2+, connected at 16mbps and at 2/3rds the price I pay now!
I pay more to get less! What a ridiculous setup!
I do care about speed and people will care about speed into the future.
Just as 256k was acceptable in 2005, and is now laughably slow. In 4-5 years time (if not sooner), 1.5mbps will also be laughably slow! To me it's already laughably slow.
In fact my 3mbps connection is slow!
Planning for the future based on today's expectations is a pretty poor way to plan.
petey
value
cheaper isn't always better, value is more important to me and the typical $50 plans available today are poor value. feel free to offer low cost entry level plans but don't forget high speed and quota options for us high usage folk willing to pay if the value is there.
Anonymous
Faster Internet would be nice but...
I would prefer more bandwidth and at a much cheaper cost(I hate paying so much for so very little!).
Anonymous
Heh
Faster than 512/128 for less than $90 with more than 2GB worth of downloads would be good.
Service is useless is my area. I can't work from home efficiently, it's ridiculous.
Tim
NBN network does not add up
Say you have 8,000,000 (prospective) customers(mixture of home and business) to connect the NBN network at $43 billion dollars.
That will work out at $5,375 per connection.
Well, as a home consumer I have just signed to broadband for first time to an ADSL2+ plan at $29.95 per month. I am locked into that for 24 months,plus $29.95 per month for telephone.
So, $360 broadband per year + Telephone ($360) + call costs.
Somehow, the figures do not add up commercially,.i.e. business plan
Methinks this NBN network has the potential to become a white elephant.
And in the end who pays...
Anonymous
If you're so smart and sure about the future, I encourage you to apply for a leading role in shaping the future of Australia's internet access.
ivi
Use a "World best" test (as they did before GST came in)
Here's my parity-test for "World best Internet value"
Compare Australian ISP pricing to what anyone can get, say, in France:
Cf: http://Free.TV in French, but clear to English readers)
For about Au$ 50 / month (with ZERO inst./setup fees), get:
1. 20-something Mb/Sec -or- 100 Mb/Sec,
depending on the media you have
(ie, ADSL-2+ -or- fibre = FTTH)
2. Internet usage is UNLIMITED (for that Au$ 50/month)
3. unlimited whole-of-France phone service
4. unlimited HD TV (if on-contract, get HD rec'g box Free)
---
Alternate "parity test" for World-best Internet plans:
Track down the prices & service details for:
"StockholmsStadsNat" in Sweden
And compare to that; they don't include TV or phone, per se, but - as it's up to 100 / 100 Mb/Sec, you can supply
these things for yourself, all for less than Au$ 50 /mon.
---
When Aussies can get that kind of value for ~ Au$ 50 /mon,
then we'll be right.
I understand that Telstra once "wasted" $1 bil, eg, investing in Asia (some years ago); it's not been leading us any closer to World best.
Nor has Internode, as their most recent plan price show.
They sit together, claiming to be "premium" class ISPs, while others - eg, TPG (and maybe ExeTel?) run ahead &
try to drag Aussie ISPs closer to World best.
But even these guys are a ways off-the-mark, aided by
Telstra's exorbitant fees for use of copper pairs, to
deliver Internet services over its last leg of travel.
Excuses won't solve it for Australia.
PS Where are the Greens in this debate? I'm confident that near-100% Internet saturation would enable folks to save trips (&, thereby, reduce their carbon footprints).
Gov't has provided freeways & road services, in the past,
and it's got a clear role - for all the right reasons -
to provide similar, if -virtual- freeways & roads
in Australia's next generation Internet.
(Remember: Early phone players were many & very overpriced; the Internet is ready for a step away from its first "overpriced" generation... towards its "universal & green" generation. Let's take it, even if we have to leave behind the Telstra-class (sorry, Internode, but - with your current pricing - that includes you, too.)
ivi
Use a "World best" test (as they did before GST came in)
Here's my parity-test for "World best Internet value"
Compare Australian ISP pricing to what anyone can get, say, in France:
Cf: http://Free.TV in French, but clear to English readers)
For about Au$ 50 / month (with ZERO inst./setup fees), get:
1. 20-something Mb/Sec -or- 100 Mb/Sec,
depending on the media you have
(ie, ADSL-2+ -or- fibre = FTTH)
2. Internet usage is UNLIMITED (for that Au$ 50/month)
3. unlimited whole-of-France phone service
4. unlimited HD TV (if on-contract, get HD rec'g box Free)
---
Alternate "parity test" for World-best Internet plans:
Track down the prices & service details for:
"StockholmsStadsNat" in Sweden
And compare to that; they don't include TV or phone, per se, but - as it's up to 100 / 100 Mb/Sec, you can supply
these things for yourself, all for less than Au$ 50 /mon.
---
When Aussies can get that kind of value for ~ Au$ 50 /mon,
then we'll be right.
I understand that Telstra once "wasted" $1 bil, eg, investing in Asia (some years ago); it's not been leading us any closer to World best.
Nor has Internode, as their most recent plan price show.
They sit together, claiming to be "premium" class ISPs, while others - eg, TPG (and maybe ExeTel?) run ahead &
try to drag Aussie ISPs closer to World best.
But even these guys are a ways off-the-mark, aided by
Telstra's exorbitant fees for use of copper pairs, to
deliver Internet services over its last leg of travel.
Excuses won't solve it for Australia.
PS Where are the Greens in this debate? I'm confident that near-100% Internet saturation would enable folks to save trips (&, thereby, reduce their carbon footprints).
Gov't has provided freeways & road services, in the past,
and it's got a clear role - for all the right reasons -
to provide similar, if -virtual- freeways & roads
in Australia's next generation Internet.
(Remember: Early phone players were many & very overpriced; the Internet is ready for a step away from its first "overpriced" generation... towards its "universal & green" generation. Let's take it, even if we have to leave behind the Telstra-class (sorry, Internode, but - with your current pricing - that includes you, too.)
GregAndo
Re: NBN doesn't add up
Do your math properly dude ... your 60 per month for both phone and net * 12 months in a year is actually $720 per year, you will pay the network off in less than 10 years. of course uptake won't be 100%, but business may pay upwards of 20000 a year for that same fibre...
Jack
Get over it!!!!
For all you doom sayers, get over your self!
For the rest of us, NBN is needed, that's a no brainer!
Roads get updated just the same as hostpitals and schools
so why shouldn't our gateway? My last trip to Europe was an
eye opener, dsl or whatever used as a single point to access
all media and comunications for about $60AUp/m. Who cares
if Australia has a good average speed, the NBN would be a
opertunity to put Australia in good stead for the next 20 or however
many years. What's the alternative? Cary on like Fran Baily and
say that next-g is "good enough"? What a joke!
Sure, it will cost heaps, just make sure we get the good one
and put it on interest free for a few years.
Anonymous
Get rid of Pair Gains and RIMs!!!
No use going on and on about price speed etc etc when Tel$tra won't upgrade the existing infrastructure for people who are on pair gains and RIMs thus can't even get ADSL1!
I rather have more download limit than speed and at a cheaper price.. Something like 1.5mbps with 100gb mothly downloads...
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