Telstra reveals new company structure

Telstra has unveiled a major company restructure including two new product divisions and a swathe of staff appointments.

The telco giant has created two new specialist groups dividing its fixed and mobile business. Telstra’s product portfolio will also slip into the two areas. Justin Milne will take over fixed-line services, including PSTN, BigPond and Media and fixed broadband, while Philip Jones will take care of wireless data, applications and services.

Network, technology and IT functions have also been consolidated into a single operations group, and Michael Roccas has been appointed acting chief operations officer (COO).

An International unit has also been added to take geographical and operational responsibilities for Telstra’s businesses in China and international sales and business development. This unit will be headed up by Tarek Robbiati. Other appointments include Robert Nason to a new customer care unit. He will join Telstra in 2010 after finishing up with Tabcorp as its wagering managing director.

According to Telstra, the overhaul will see it maintain four functional groups: Customer-facing, product-based business, a consolidated operations unit and corporate support. These will sit alongside Telstra Wholesale and Sensis and be supported by an Operating Committee, which will monitor ongoing performance and incorporate product and customer-facing chiefs.

“These new groups will help us focus on opportunities in markets that are most important for Telstra’s future, like the ‘digital home’,” Telstra CEO, David Thodey, said in a statement. “This structure will allow us to continue to innovate and provide leading-edge products and services that meet our customers’ needs.”

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