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Adobe: NBN will open up unprecedented opportunities for resellers

Multimedia software company recruited by the TECC to demonstrate benefits of NBN

The National Broadband Network (NBN) will present an array of new and unexplored opportunities for local resellers, according to Adobe Systems.

The multimedia software vendor struck a deal with the Tasmanian Electronic Commerce Centre (TECC) to create digital projects to demonstrate the NBN’s potential. Adobe could not elaborate on details until early next year due to a non-disclosure agreement, but its managing director, Peter McAlpine, said the work would help Tasmanian businesses, consumers and educators appreciate the benefits of the NBN.

“The prime reason the TECC approached us was because much of the discussion up until now around the NBN has been around the cable, the infrastructure and the NBNco,” he said. “What the TECC is trying to do is bring the NBN to life and show the users out there that this is something important to them. The aim is to try showcasing to businesses and educators how the NBN will actually affect their lives.

“We are talking of spending $43 billion on this over eight years – it really needs to be something consumers and businesses can understand and appreciate the benefits of.”

Adobe also released a whitepaper, The National Broadband Network: Unleashing Australia’s Digital Potential, as a result of the TECC agreement which discusses how the NBN can address areas such as communication, high-definition (HD) media streaming and business efficiency through software-as-a-service (SaaS).

McApline claimed the NBN will also introduce new and vital revenue streams for its reseller base.

“The NBN will create many new and possibly currently unthought-of opportunities for our resellers and partners to use Adobe solutions and services… to build and showcase rich Internet applications and software services which can take full advantage of the NBN,” he said.

McApline highlighted the implementation of Adobe’s Flash media server for HD video streaming on the ABC’s iView website as an example of opportunities that will be more abundant once the NBN is in place.

Adobe also has high hopes for SaaS as a way for smaller businesses to level the playing field and complete with others on a global scale.

“What it allows is for small, medium and enterprise businesses to compete effectively on the world stage,” McAlpine said. “It is a market we find exciting and certainly see SaaS as more compelling as networks like the NBN come online.”

Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.

More about: ABC, ABC, Adobe, Adobe Systems, Commerce Centre, etwork

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Tags: Adobe, National Broadband Network (NBN), NBNco, Tasmanian Electronic Commerce Centre (TECC), The National Broadband Network: Unleashing Australia’s Digital Potential
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