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Cellnet drops Jabra from vendor ranks

Recently reprofitable distributor not happy with vendor's ability to fulfil supply orders

Cellnet has terminated its relationship with Jabra, citing unreliable supply of products which made customer support difficult.

The ASX-listed distributor’s CEO, Stuart Smith, said, customer service was critical across its retail and telecoms operations.

“Jabra gave us erratic and unreliable supply – our customers would catalogue products, and Jabra was not delivering them on time,” Smith said.

“The partnership was a very small and immaterial part of our business, and leaves no gaps in our portfolio – we have alternative vendors on-board, and more announcements to come.”

Jabra was initially marked by Cellnet to replace its lost partnership with rival vendor, Blue Ant, late last year. A month later, Jabra unveiled a partner program to improve its channel engagement.

Jabra had not returned calls for comment at time of publication.

Cellnet is expecting to return to profitability for the first-half to December 31, and recently forecast a $700,000 profit for the half.

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