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Motorola aims for bigger slice of the wireless pie

Vendor calls on channel partners to work with its new wireless networking division and expanding range of products

Motorola has shifted its wireless networking business into high gear with the launch of the Wireless Networking Solutions Division (WNS) and a swathe of new products.

The division is part of Motorola’s enterprise mobility solutions business and consolidates wireless networking technologies into one portfolio. Motorola WNS manager, Roy Wittert, said it experienced success in the wireless broadband space and wanted to ramp up focus in that particular sector.

“By bringing the technologies together and creating a higher profile for our overall wireless assets, we hope to grow our share and also create additional focus within Motorola to drive our market positions forward specifically in the enterprise space, where we haven’t addressed all the verticals,” he said.

Wittert saw the channel as instrumental in promoting Motorola’s new product range, some of which features 802.11n wireless technology. The 802.11n standard was ratified three months ago.

“Channel is absolutely critical for us and channel enablement plays a key role,” Wittert said. “The launch of our 802.11n products provide capability for our channel partners to take a complete range of market-leading technology to their customers.

“We have done channel training events in Melbourne and Sydney where we spent some time with our partners to understand and position the products. We will continue that with ongoing training and technical certification.”

The new product portfolio covers indoor WLAN, outdoor wireless mesh, point-to-multipoint, point-to-point networks and voice over WLAN solutions. This includes the Motorola 7181, the company’s first outdoor mesh product with powerful antennae and the AP650, a dual-radio 802.11a/b/g/n access point that can simultaneously support high-speed wireless data, voice and video services.

WNS’ range spreads across a number of verticals but the target markets are education, healthcare, wireless ISPs, government, retail and logistics. All products will be released by the first quarter of 2010.

The division counts Alloys, Ingram Micro, Lan1 and Pos Pos as distribution partners.

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More about: Alloys, Ingram Micro, Ingram Micro Australia , Lan 1, Motorola
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