Imperva officially appoints sole distributor

Security vendor, Imperva has officially appointed M.Tech as its sole distributor in Australia.

Headquartered in Singapore, M.Tech arrived in Australia in late 2008.

The security distributor has already been selling Imperva’s product line - a data security suite and Web firewall solutions - but the official partnership announcement is recent.

M.Tech's appointment is due to the vendor’s previous lack of local representation.

Imperva launched its first Australian office last month to drive business in Asia-Pacific.

A growing demand for Web application firewall (WAF) spurred the company to take on Imperva, M.Tech regional business manager, Paul Limm said.

“Imperva is a vendor that had been under my watchlist for a long time,” he said. “We didn’t have a WAF or database firewall product in our portfolio. We see a lot of need for such a product in Australia due to a need for compliance in Payment Card Industry (PCI) standards by organisations, so we decided to take them on.”

WAF solutions look at application layer security as opposed to conventional network firewalls which block traffic based on certain set rules. Lim said Imperva’s biggest differentiator is its WAF is easy to deploy compared to traditional solutions in that category.

“It is easy to use without putting different policies to different applications since it has in-built PCI policies already so companies can comply with the standard without going through the hoops,” he said.

While Lim considered F5 and Citrix to be Imperva’s biggest competitions, he is confident the product will succeed in the local market.

M.Tech estimates the WAF market will be worth $10 million by end of 2010 and expects to garner $4 million sales revenue from Imperva within this financial year.

With two existing offices on the East Coast, M.Tech is planning to expand to Perth by next year.

The distributor also has a relationship with TippingPoint and Riverbed.

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