ISP Q&A: BigAir

Jason Ashton

What opportunities does BigAir provide for resellers?

JA: BigAir provides services to both the wholesale channel as well as the reseller channel. Wholesale partners may market our services under their own brand to their existing customer base and act as the primary point of customer contact for all pre- and post-sales support including order management, customer care and billing. Some BigAir wholesale partners also interconnect their network with our network at a datacentre in order to provision private links and to add their own data services on top. The BigAir reseller program allows partners to resell BigAir services to their customers and prospects and receive ongoing commissions for these sales. The program is ideally suited to companies with an interest and competency in network and data services.

These include:

• Convergence solution providers
• Value-added resellers
• Network and systems integrators.

Wholesaler partner benefits encompass:

• Recurring Revenue - Competitive wholesale rates combined with BigAir's national network enable partners to build a recurring revenue stream from broadband subscribers.
• Layer 2 and Layer 3 services - Build wireless VPN and Internet products to offer customers
• Interconnect with BigAir's network - Giving partners the ability to purchase BigAir services at great rates with ongoing volume breaks on services
• Support - BigAir has experienced engineers to assist with technical questions
• Training - BigAir provides comprehensive and targeted training, which includes extensive sales and technical training.

Reseller Partner Benefits:

• Competitive commissions - Maximise cash flow with our industry-leading compensation plan and build recurring revenue streams
• Choice of support and billing function – resellers can support or bill customers, or opt for BigAir to do it for them
• Support - As a BigAir Reseller Partner, organisations have an assigned channel manager
• Training - BigAir provides comprehensive and targeted training including extensive sales and technical training.
• Lead generation - BigAir's Partner Ignition kit will assist partners get up and running with multiple lead generating campaigns.

What are some of the key focuses for your company over the next year?

JA: BigAir will continue to build on and expand our network coverage ensuring that we maintain our position as the number one fixed wireless provider in the country. We continually focus on ensuring we provide the flexibility to our partners, network reliability and speed, rapid installation, excellent service and building long-term relationships with our partners.

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