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Independent retailer weaves web over Sydney

Two outlets to become five as The Laptop Factory Outlet builds its brand and looks to branch interstate and into franchising

Independent PC and hardware retailer, The Laptop Factory Outlet, has flagged rapid expansion plans on the back of strong growth.

The retailer maintains two outlets in the Sydney suburbs of Granville and Hurstville. In addition to moving to a larger Granville premise, it is planning to open shopfronts in Penrith, Castle Hill and Chatswood by early next year.

“The way we do our marketing, and our approach to selling customers a complete solution at a reasonable price, seems to be doing well for us,” The Laptop Factory Outlet managing director, Gerrard Celal Ozguven, said. “Those five locations are what we believe to be the ideal coverage areas for growth. The city itself is a high competition area, so we wanted to build the brand more first before opening in the CBD.”

Ozguven highlighted plans to expand into Brisbane and set-up a franchise system as other near-term goals for the retailer.

“We feel Melbourne would be very difficult, as there are a lot of people in there already, but eventually we would be looking to building our presence there as well,” he said.

The Laptop Factory Outlet carries products from a range of tier-one vendors including Samsung, Toshiba, BenQ, Sony, HP, Acer and Asus. It also runs a corporate reseller arm, called OZtech Business Equipment.

The upgraded Granville premises will be opened to great fanfare and a public event on October 24, two days after the launch of Windows 7, Ozguven said.

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