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Billion reverses price hike

The vendor's distributor attributes the decision to the strong Aussie dollar

Networking vendor, Billion, has cut the price of its broadband router range after a price hike six months ago.

Effective September 15, Billion is discounting its most popular routers by 19 per cent. The vendor’s exclusive distributor, PC Range, cited a steady economic recovery and strong Australian dollar against the greenback as reasons for the 19 per cent price drop. This almost reverses Billion’s price increase in March.

PC Range sales and marketing manager, Chris Sa’Aga, said while the company had anticipated sluggish demands as a result of the March price hike, there was minor impact to the business.

“There was a slight bump and we all thought it was going to be bad, but luckily the recovery has taken away any negative effect,” he said.

Sa’Aga has high hopes for the new pricing and expects sales revenue to double from the cost dropping exercise.

Another vendor that has revised its pricing is Sun Microsystems, which announced a price cut on all its products after a 15 per cent increase earlier this year.

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