ARN

Panasonic inks exclusive IP phone deal with IPL

After previously using a direct sales model, Panasonic has picked up communications distributor for its IP telephony range

After picking up LifeSize as a vendor in January, IPL Communications has been appointed the exclusive distributor for Panasonic’s range of IP telephony products.

Panasonic, which was using a direct to market model for its IP telephony range, had been in discussions with the communications distributor for several months before confirming the partnership. According to IPL CEO, Stead Denton, the vendor selected the company based on the distributor’s expertise in the growing IP telephony sector.

“We were a specialist IP PABX company and have been dealing in the enterprise space for quite some time,” he said. “With the world moving to IP, Panasonic found our skill sets valuable.”

The distributor is most excited about the vendor’s key phones and Pure IP PABX range. Key phone is a new technology for IPL and this deal finally gives resellers access to a type of product that was previously unavailable. Pure IP PABX’s ability to allow a multitude of applications through a data network on a voice platform also provides IPL with a differentiating factor in the market.

With more than 200 resellers, the distributor expects the Panasonic deal will add value to the vendor’s existing dealers. It also wants to take the range to a group of new partners.

While Denton conceded that the new addition might conflict with IPL’s existing line-up he did not see it as a problem. Alcatel and Siemens products already have a strong presence in the market. Denton did not see this deteriorating despite the added competition and said the distributor planned to grow those businesses aggressively.

Come socialise with us! Facebook | LinkedIn

More about: Alcatel-Lucent, etwork, IPL Communications, Panasonic, Pure, Siemens
References show all

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Users posting comments agree to the ARN comments policy.
Login or register to link comments to your user profile, or you may also post a comment without being logged in.
Related Coverage
Related Whitepapers
Latest Stories
Community Comments
Tags: ipl communications, Panasonic
ARN Directory | Distributors relevant to this article
ACA Pacific , Alloys , ASI Solutions , Australasian PC Distributors (APCD) , Avnet Technology Solutions , Brightpoint Australia , Ingram Micro Australia , Multimedia Technology , The IPL Group , VExpress Distribution , XiT Distribution , Dynamic Supplies , Pacific Communications , Sektor , J Mills Distribution
rhs_login_lockGet exclusive access to ARN's news, research and invitation only events.
ARN Distributor Directory
Find distributors by name | vendor | location
Channel Deals
/deals/transition-systems-australia/2010-11-15_345_new-wan-optimisation-available
Transition Systems Australia

NEW. WAN Optimisation Available.

More details »
ARN Vendor Directory
Find vendors by name | category

iAsset is a channel management ecosystem that automates all major aspects of the entire sales,marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.