HP and WD pick Ingram Micro over Synnex

Synnex not picked as distributor despite being tier 1 for WD

Hardware vendors, HP and Western Digital (WD), have launched a new external hard drive series and picked Ingram Micro as the only distributor, leaving Synnex in the cold.

The new hard drive is being branded as an HP product, but it is being manufactured, marketed and sold by WD under a licensing agreement. The device’s distribution and channel organisation is also being controlled by WD.

The move comes despite Synnex Australia’s status as WD’s usual distributor for PC-based hard drives.

WD’s business development manager for A/NZ, Damian Hodge, said part of the reason why Ingram Micro got picked was its stronger suitability for the general consumer market.

“To a certain degree, but it’s more about not having one distributor with too much of our pie," he said.

“We haven’t signed an exclusivity agreement but we’ve obviously opened up this product just to Ingram Micro at this stage.”

Synnex product division manager, Darren Tan, said the company was eager to bring on the new product but was denied the opportunity.

“We talked to them about it and they explained to us what they’re trying to do with it and we’ll respect that. We’ll see how they [Ingram Micro] market it and how they run it," Tan said.

The ultimate decision for distribution lay in the vendor’s hands, he said.

“This is a problem between WD and HP, and WD has its own strategy and we are not involved in it because we don’t have access to this product,” Tan said.

But he said Synnex held no hard feelings and would be happy to pick up the slack if Ingram Micro dropped the ball.

“If the current strategy with the current partners is not going well, we’re always ready to talk. The door is always open,” he said.

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Tags HPWDIngram MicroSynnex

More about Hewlett-Packard AustraliaHPIngram MicroIngram MicroSynnexSynnexWestern Digital

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10 Comments

Anonymous

1

The door is always open,” he said.

Stay away Synnex !

Let the newlyweds have their honeymoon :)

"together at last.."

Anonymous

2

Picking up the pieces if the ball is dropped

I love the fact that Ingram have the HP/WD range & not Synnex! It feels good!

Anonymous

3

I wonder if Ingram will be selling these units to MSY Computers?

:)

Anonymous

4

Why so bitter

It's always the way - you win some and you lose some. There is really no need to be so bitter about it. After all, Synnex had WD all to themselves for so long it's about time someone gives them a run for their money!

MAB

5

Ingram and WD.

From reading the above posts. It seems you all forget that Ingram had WD sometime ago, did very little with it and therefore it was dropped.

Synnex also have other WD products such as the World Book Range, where as other distys do not - ie. Todaytech etc (which actually now no longer have WD as a Tier 1 at all).

Its no surprise that the product has now been offered to someone other then Synnex, and I think you may find it is not so much due to market share or whatever you - but rather the fact there is basically just Synnex now since Todaytech is no longer in the picture!

I recommended that those who pass judgment and comments learn a bit more about the industry and channel before carrying on...

I’m sure the product will run well under the HP branding, yet another reason I feel you will find Ingram would have been picked for such a product. They have a stronger market presence when it comes to the HP branding.

Ingram - bigger box mover.
Synnex - bigger in component pushing.

Such product would fit on a retail shelf or in a soho reseller’s inventory. Its not so much of a product that would be used when selling a whitebox built system, or GPU, etc.

Not a silly decision all in all, and not something that is such an Ingram v's Synnex debate.

Simple as that!

Oh to whoever has mentioned MSY – you seriously would have to be joking wouldn’t you?
Why don’t you support a serious reseller in the market place, someone that would give you better pricing then MSY, and someone that’s local and would give far better support then a store that knows nothing about tech support, the products they sell, and really do nothing other then stuff the channel with grey marketed/imported products…

Might look like good pricing on paper, but wait till you need assistance, an RA, or compare it to a local with the right sources for local product and that sees you as a repeat customer, and well I know who will win hands down!

MSY – What a joke!

MAB

6

Ingram and WD

From reading the above posts, it seems you all forget that Ingram had WD sometime ago, didn't enough with it and therefore it was dropped.

Synnex also have other WD products such as the World Book Range, where as other distys do not - ie. Todaytech etc (which actually now no longer have WD as a Tier 1 at all).

Its no surprise that the product has now been offered to someone other then Synnex, and I think you may find it is not so much due to market share or whatever you - but rather the fact there is basically just Synnex now since Todaytech is no longer in the picture!

I recommended that those who pass judgment and comments learn a bit more about the industry and channel before carrying on...

I’m sure the product will run well under the HP branding, yet another reason I feel you will find Ingram would have been picked for such a product. They have a stronger market presence when it comes to the HP branding.

Ingram - bigger box mover.
Synnex - bigger in component pushing.

Such product would fit on a retail shelf or in a soho reseller’s inventory. Its not so much of a product that would be used when selling a whitebox built system, or GPU, etc.

Not a silly decision all in all, and not something that is such an Ingram v's Synnex debate.

Simple as that!

Oh to whoever has mentioned MSY – you seriously would have to be joking wouldn’t you?
Why don’t you support a serious reseller in the market place, someone that would give you better pricing then MSY, and someone that’s local and would give far better support then a store that knows nothing about tech support, the products they sell, and really do nothing other then stuff the channel with grey marketed/imported products…

Might look like good pricing on paper, but wait till you need assistance, an RA, or compare it to a local with the right sources for local product and that sees you as a repeat customer, and well I know who will win hands down!

MSY – What a joke!

Anonymous

7

Win some, lose some

Its only this one particular range/series... There is nothing to lose about.

Different company = Different strategies.
No big deal...

Anonymous

8

What about Seagate!!

I wonder how Seagate feel about ingram tking it on....

more lost mrket share for Seagate...

Rob

9

Seagate Number 1 in HDD Technology have nothing to fear !!!!
HP / Hopeless Products
WD / Went Dead
Nice to see 2 companys that make products that dont last ( my personal opinion ) make Products together.
Hooray for Seagate !!!!!

Anonymous

10

MSY FTW

MSY rules my friends, MSY rules.

Comments are now closed

 

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