HP and WD pick Ingram Micro over Synnex

Synnex not picked as distributor despite being tier 1 for WD

Hardware vendors, HP and Western Digital (WD), have launched a new external hard drive series and picked Ingram Micro as the only distributor, leaving Synnex in the cold.

The new hard drive is being branded as an HP product, but it is being manufactured, marketed and sold by WD under a licensing agreement. The device’s distribution and channel organisation is also being controlled by WD.

The move comes despite Synnex Australia’s status as WD’s usual distributor for PC-based hard drives.

WD’s business development manager for A/NZ, Damian Hodge, said part of the reason why Ingram Micro got picked was its stronger suitability for the general consumer market.

“To a certain degree, but it’s more about not having one distributor with too much of our pie," he said.

“We haven’t signed an exclusivity agreement but we’ve obviously opened up this product just to Ingram Micro at this stage.”

Synnex product division manager, Darren Tan, said the company was eager to bring on the new product but was denied the opportunity.

“We talked to them about it and they explained to us what they’re trying to do with it and we’ll respect that. We’ll see how they [Ingram Micro] market it and how they run it," Tan said.

The ultimate decision for distribution lay in the vendor’s hands, he said.

“This is a problem between WD and HP, and WD has its own strategy and we are not involved in it because we don’t have access to this product,” Tan said.

But he said Synnex held no hard feelings and would be happy to pick up the slack if Ingram Micro dropped the ball.

“If the current strategy with the current partners is not going well, we’re always ready to talk. The door is always open,” he said.

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Tags HPWDIngram MicroSynnex

More about Hewlett-Packard AustraliaHPIngram MicroIngram MicroSynnexSynnexWestern Digital

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