Hitachi flogs Vegas trip in new incentive program

Hitachi’s digital presentation solutions division has kick started a channel incentive program with trips abroad up for grabs.

Exclusive to premium dealers, partners with a large sales commitment to Hitachi have the opportunity to win a trip to the InfoComm exhibition held in Las Vegas in June 2010. Remaining partners have a chance to fly economy class to Phuket, Thailand, for five nights at a luxury hotel with day tours and extra activities.

“While we have sold Pro AV products for some time, our division is fairly new,” presentation solutions product manager, Bill Christoforou, said. “One of the things we want to do is re-establish ourselves in the next 12 months not only in the customer segment but in the channel as well.

“We want to be as active and visible as we can be in the channel and we thought this type of incentive program will help us do that.”

Participants are given a set revenue target based on their sales history with an added growth margin. This target must be reached by March 31, 2010 to be eligible for the prize.

Christoforou said there was no cap on how many dealers could win and the incentive was a flexible offer.

“For the Vegas trip, if the target is met, it grants that dealer one business class ticket and accommodation,” he said. “They are free to downgrade and take two economy class tickets and if they double their target, we are happy to look at increasing the number of tickets.”

Christoforou hoped the new program would entice more players to their premium partner network.

“We’re trying to give this network some meaning,” he said. “Our premium dealers do significant business with us and focus on our brand as part of their operations so we want them to retain that focus.

“We want to achieve careful and steady growth of that network and tell the rest of the channel that it does pay to be a premium dealer.”

According to Christoforou, the program is also another step towards a shift in Hitachi’s channel strategy.

“We are working as closely as we can to grow our network as well as have a strong presence in distribution,” he said. “We have some prominence in the education and corporate market but we want to address the IT area a little more.”

Hitachi’s digital presentations solutions division has about 20 premium dealers including East Coast Audio Visual, Videopro and Insight Systems.

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