A year on from Dell’s first foray into the Australian retail market, it has knocked up a third partnership with Dick Smith, giving the retailer access to Inspiron 15, Studio 15 and Studio One 19 all-in-one desktop computer.
The top 70 Dick Smith shops across the country will stock the portfolio of Dell products.
Dell general manager of consumer sales and marketing, Evan Williams, said the vendor had invested in a number of areas around its direct business for the past 12 months as it continued to expand its product range.
“We’re continuing to launch a range of consumer products, which is good for the different retailers in the market,” he said.
Although all three retailers access a similar product line-up, Williams highlighted the Studio One all-one-desktop as a good fit for Dick Smith due to its price point, which ranges from $1699-$2000. Dell is also in the process of putting a technical training program in place for Dick Smith staff.
“As we launch more products, each of them has the ability to pick and choose the products that are best suited for them,” he said. “Looking at the retailers, each one has a different mix of customers and as we go through the partners, we will continue to address a different part of the market as much as possible.”
In a statement, Dick Smith head of buying and merchandising, Glenn O’Neill, said the new deal enabled it to provide a wider and complementary range of PC and laptop solutions for customers.
In February, rival PC vendor, Lenovo, also entered the retail space with Dick Smith.
Dell also recently scrapped its return-to-base warranty services in favour of on-premises support.
The services were culled in line with reductions that saw 19 varieties of SMB service warranties cut to three.
In other news, the vendor's US, U.K. and Ireland online outlet stores, where it sells refurbished PCs, were unable to process orders in late April due to an apparent technical error.
Attempts to access pricing and availability for laptops and desktops were met with blank pages or a "server error" message.