Receivers appointed to WA Apple dealer
- 31 March, 2009 13:55
- Comments 6
Receivers have been called in to embattled WA-based Apple reseller chain, Digilife.
McGrathNicol was appointed on March 20 and is now looking for potential buyers for the business. It is understood the company expects the process to run up to six weeks. Expressions of interest close this week.
A spokesperson for McGrathNicol declined to comment on the reasons for Digilife’s problems or who had appointed receivers. He redirected all enquiries to Apple’s media team, which had not returned calls at the time of going to press.
Digilife was established nearly eight years ago and focused on Apple goods and accessories, as well as digital lifestyle products including photo and imaging solutions. The company was initially based in Mount Hawthorn before relocating its main store and head office to larger premises in Osborne Park earlier this year.
Digilife closed its second store in Perth in the weeks prior to receivership. The Osborne Park store continues to trade.
Digilife co-director, Chris Percival, was unable to elaborate on why receivers had been appointed, but claimed the retailer had been Apple’s fifth largest dealer in Australia at one stage. The chain formerly operated under the trading name, AppleCentre Mount Hawthorn.
It is understood Digilife’s suppliers included Apple and Sydney-based distributor, Simms International.
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Comments
Anonymous
Boo Hoo !!
I am not surprised, it's an crabby Apple ... enough said.
Adam Connor
Apple kills another one
It's depressing to see Apple killing the very people who made them a success, and my predict-o-meter says this won't be the last.......
Anonymous
Breakin 'em
Apple kills another dedicated reseller.
Now it's pretty much the Myers, Dick Smiths, big chains etc... that give no support and usually have little to no knowledge at all!
So much for Apple great branding.
Anonymous
Branding?!
Canon & Elinchrom
Branding?!
Canon & Elinchrom won't touch Digilife.
Apple Fan
Digilife
I've bought many items from DigiLife (Mt Hawthorne & Perth), both personally and for my company, and then one day Apple decided they (DigiLife) weren't fit to sell to educational institutions.
So they could no longer sell at educational prices.
I think Apple are following the Dell model, ..buy online - through the Apple Store - so they can maximise their profits.
That's great for them but makes it impossible for consumers if they have to repackage and post, at great expense, a faulty computer and send it back to Apple.
I hope Steve Jobs recovers from his pancreatic cancer soon and re-leads the pack!
Gary
Digilife
I think that yes it is maybe that Apple can see more profit going direct. Though this is a big call as distribution for a manufacturer is extremely hard. But lets face it guys bad service begets bad results.
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