Analyst: Plasma screens not going anywhere
- 06 March, 2009 11:36
- Comments 3
Despite a number of vendors pulling out of the global market, the plasma TV business in Australia remains strong, an analyst claims.
In recent weeks, Pioneer announced it would withdraw from the global plasma market, while NEC exited the Australian plasma TV space among other areas of business.
GfK account director, Neil Frackiewicz, cited some consolidation in the local market. However, overall figures for plasma TV sales have suggested the market is growing at almost the same rate as LCD screen TV sales. The three leading brands in plasma are Panasonic, LG Electronics and Samsung.
“There has been a constriction in the share held by the brands with minor shares, as the major three brands have increased their collective share of the sector overall,” he said.
Frackiewicz said LCD TV sales had increased 47 per cent in terms of unit sales in 2008, with plasma growing at 43 per cent. In terms of value, LCD TV growth was at 27 per cent, with plasma at 7 per cent.
“There was significant price erosion in the market last year, more so with plasma,” he said.
In the 40-inch plus market, which is the smallest size of a plasma screen, however, plasma still has the majority share of unit sales, at 53 per cent.
In a recent release, LG reaffirmed its commitment to plasma screens, with a focus on 50-inch plus sized screens and a full product roadmap.
Nominations for the 2012 ARN IT Industry Awards open on Tuesday, June 12.
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Comments
Anonymous
Death of the Plasma... When?
I often get drawn in by the Plasma's vivid colours on its screen, but in terms of value for money and longevity, LCD beats Plasma, hands down.
When I go into the TV section of an electronics store, I can feel the heat radiating from the Plasma screens. I can kind of guess that my energy bill would skyrocket if I had one of those sucking up the electricity every time I watch TV...
A year ago, I thought plasmas would be extinct soon. Can't believe that its still going strong.
Maybe people use Plasmas as heaters as well.
Anonymous
Plasma for enthusiasts
I think it's quite clear that Plasma is for people that aren't concerned with concepts like "value for money". It only exists in the higher end of the market in terms of screen size and expense, and sells better the bigger the size.
In other words its for people looking to recreate a cinema experience in their living room. It's for people willing to invest serious money into their TV - much like people who own home projectors.
LCD will win with the mass market, of course.
Anonymous
plasma will outlast LCD
Your right to be drawn into Plasmas vivd colours and they are the best for a cinema experince....
Unfortunalty like many consumers you have the wrong notion about lifespan and heat, power
Power for Both LCD and Plasma are very similar at WORST 60w Best sony vs Best Panasonic = about $20 a year differnce.
Plasma creates thier pciture ON screen pixel by pixel - so the heat you feel is from the front - only a glass panel away - LCD on the other hand creates their image from FLuro tunes ( via plasma process - and mercury vapour) and their heat comes from the back and convects up.
Lifepsan you will also find now IN FAVOUR of many plasmas - due to new phospher material which is (for panasonic anyway ) 100,000 hours to half brightness. in comparison Fluro tubes start to dim form the moment you use them and reach half brightness at 60,000hrs. BOTH are HUge amounts of time - anyway - approx 30years
BUT value for money - FAR supioror for Plasma - not to mention if you wnat to "get close" in picture quality and blacks you need to spend almost double to get a 100hz LED LCD - even then contrast (native) is still x10 better on a PLasma...
Panasonic said that they will phase LCD out before Plasma - smaller screens will become OLED and larger screens will merge from Plasma to OLED in future - check out the lates Z series NEO PDP and you will see what i mean.
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