Anyware locks down Kensington

Kensington has appointed Anyware as a distributor

Computer accessories vendor, Kensington, has appointed Anyware as a distributor as it looks to extend its reach into the retail space.

Kensington product manager, Sam Goldstein, said the retail sector was an increasingly attractive area.

“Our product set is moving towards appealing to the retail sector in terms of design,” he said. “We saw the appointment of Anyware as an opportunity to extend our reach into that space a little further.”

Kensington is also represented by Ingram Micro, Express Online and Try & Byte.

Anyware national marketing manager, Steve Grant, said Kensington the vendor provided good synergies with the distributors’ other accessory portfolios.

“We think the product is strong enough as a standalone, but down the track we’ll also be looking at bundling opportunities in addition to a substantial marketing push involving online email, print advertisements and catalogues,” he said. “We also plan on offering internal competitions for our reseller network.”

Anyware was seeing good traction in the retail space, Grant said, and had also recently formed a partnership with Smart IT for its consumer portfolio.

“Month in, month out the space has grown,” he said. “We’re strong with accessories in this space, the maintenance of margins is strong, and we’re being aggressive with pushing into it.

“We’re getting approached by a lot of vendors in the space, so we’re being judicious with who we take on.”

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