Corporate Express signs digital presentation deal with Hitachi

Corporate Express and Hitachi Australia have gone into partnership

ASX-listed IT reseller, Corporate Express (ASX:CXP), has formed a partnership with Hitachi Australia to resell the vendor’s digital presentation products.

Corporate Express will have access to Hitachi’s FX-DUO 77 StarBoard – a dual touch interactive whiteboard that can be networked to link classrooms or offices within a building or across the world. The boards can be connected to any computer/laptop to offer all regular computing functionality, in addition to a suite of StarBoard educational programs, templates and learning tools.

Corporate Express will also carry Hitachi’s LCD projectors including the portable CPX301 and ultra-portable models CPX1, CPX4 and CPX5, as well as the CPA100 Ultra Short Throw projector.

The StarBoard and LCD projectors will complement the reseller’s existing electronic whiteboards line-up, marketing manager, Colin Thomson, said. The new products are aimed at the SMB, education and government markets.

“Despite tough market conditions, we believe this product presents a great cost saving solution for many businesses, [for example] through video conferencing the product will help businesses communicate without the need for travel,” Thomson said.

“We will work with Hitachi on sales and customer training programs and will showcase the products through catalogue, online and customer communications.”

Corporate Express IT solutions general manager, Marcus Heron, said the outlook for the company was “very positive” despite the current economic climate.

“We have a strong and committed sales force and are looking to drive solid growth in the SMB and commercial segments this year,” he said.

Hitachi recently labelled Australia an important market for 2009, one year after it withdrew from the local consumer electronics market.

Hitachi’s general manager for digital presentation solutions, Dipak Kumar, said Corporate Express was a great addition to the Japanese vendor’s sales channel.

“Their IT sales division has gained significant penetration with small to medium businesses as well as in education markets,” he said in a statement.

Hitachi recently showed off a gesture-controlled television at the Consumer Electronics Show in Las Vegas (see the video here).

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